Chinese actor Hu Bing, wearing creations of Kent & Curwen's 2017 autumn/winter collection, attends the Shanghai event.[Photo provided to China Daily]

His wife, former Spice Girl Victoria Beckham, who owns her own namesake label, has been one of his allies in the fashion business.

"Obviously Victoria has got a very busy and successful business. We talk to each other about both businesses. She kind of lets me get on with mine and I let her get on with hers."

His oldest son Brooklyn Beckham, who is now 18, is also very fashion-conscious.

"That is one great thing about having young children. I have an 18-year-old boy who wears Kent & Curwen probably every single day. Before I wear a piece, he has already gone to my wardrobe and taken it. That is how you get to know what youngsters want to wear."