久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Chinese consumers looking for brands that deliver value

By Zhu Wenqian | China Daily | Updated: 2018-02-07 09:48
Share
Share - WeChat
People stroll through a market to buy Chinese traditional artwork and taste traditional food in Beijing on Feb 2, 2018. [Photo/VCG]

Chinese consumers are proving adept at finding brands that deliver value for their money, and Chinese brands have become credible competitors, especially in the personal digital gadget and personal care categories, according to a new report released by consulting firm McKinsey & Co this week in Beijing.

The global consultancy surveyed nearly 10,000 consumers aged 18 to 65 across 44 cities and seven rural villages and towns in China last year, and found that Chinese consumers buy local brands not because they are local, but because they believe those brands offer better value, their products are more suitable and they offer superior service.

In 2012, Chinese brands accounted for 43 percent of the Chinese market in the personal digital gadgets category, versus 63 percent in 2017. For personal care products, Chinese brands made up 76 percent in 2017 compared with 61 percent in 2012, the report said.

"There is no longer a single, one-size-fits-all definition of Chinese consumers. These increasingly discerning shoppers are younger, focused on health, and more brand savvy than ever, and they demand more from the products and services they buy," said Guan Mingyu, partner of McKinsey& Co.

"Both global and local companies must understand these nuances if they hope to craft brand and product messages that appeal to them," he said.

The report also found that Chinese consumers will continue to become the backbone buyers of luxury products. In 2016, Chinese consumers spent 640 billion yuan ($102 billion) on luxury products, accounting for 32 percent of global consumption.

Until 2025, the money spent on luxury products by Chinese buyers is expected to grow by 8 percent to 10 percent annually, higher than the 4 percent to 6 percent for all other global consumers. In 2025, the money spent by Chinese is set to make up 44 percent of the total, the report forecast.

The spending on affordable luxury products by Chinese consumers is expected to grow at an especially rapid pace of 12 percent annually.

"More affordable brands are entering the Chinese market and expanding their presence by launching flagship stores on Chinese e-commerce shopping platforms," said Luan Lan, associate partner of McKinsey & Co.

"Younger Chinese consumers born in the 1980s and 1990s are more familiar with those affordable brands. Besides, richer consumers have shifted their buying habits and tended to match some products with cheaper prices as well," she said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 9191在线亚洲精品 | 中文字幕在线免费观看 | 国产精品免费观看视频播放 | 久久精品一区二区免费看 | 国产精品久久九九 | 三上悠亚免费一区二区在线 | 欧美成人精品大片免费流量 | 国产日韩在线看 | 美女张开腿 | 亚洲图片 自拍偷拍 | 欧美精品成人 | 性欧美在线 | 久久93精品国产91久久综合 | 免费视频18| 国产男女免费视频 | 女人叉开腿让男人捅 | 国产精品7m凸凹视频分类大全 | 成年人黄页 | 精品亚洲大全 | 三级视频网站在线观看播放 | 欧美一级特黄真人毛片 | 国产精品亚洲欧美一级久久精品 | 一级a欧美毛片 | 国产成人久久久精品一区二区三区 | 日韩中文字幕一在线 | 韩国19禁主播裸免费福利 | 欧美成人h版在线观看 | 手机看片神马午夜片 | 看黄免费网站 | 欧美精品首页 | 日韩视频一区二区三区 | 九九久久九九久久 | 国产在线视频欧美亚综合 | 国产欧美亚洲精品 | 欧美成人精品一区二区 | 日韩视频在线观看一区 | 亚洲香蕉久久一区二区 | 日韩三级影院 | 久久免视频 | 澳门一级毛片手机在线看 | 性感美女一级片 |