久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
World
Home / World / China-Europe

British sweet-maker shares extreme candy

By ANGUS McNEICE | China Daily | Updated: 2018-02-07 19:30
Share
Share - WeChat

Brain Blasterz sweets come with a warning: "Not for babies, wimps, or adults".

The incredibly sour British treats will hit Chinese supermarkets this month, and the maker of the "extreme candy" is unsure about how it will be received.

"We are hoping that the Chinese have a taste for sour sweets-there aren't that many sour varieties in the China market and we are not 100 percent sure if they will take off ," said Emily Howarth, brand manager at Walesbased Bon Bon Buddies, which produces the candy.

Bon Bon Buddies launched Brain Blasterz in the United Kingdom in 2011, and have since gained a strong following. The brand was picked up by major supermarkets Asda, Tesco, Morrisons and Lidl and is now available in 20 countries.

The company is launching 15 products from its Brain Blasterz range-including Oozing Brain Gum and Sour Powder Lolly Dippers- across major cities, including Beijing, Shanghai and Shenzhen.

It is the first time the company has sold own-brand candy in China since opening an office in Hong Kong in 2015.

Howarth says the strategy was to first sell licensed candy associated with children's pop culture, before launching original products.

After three years building its Chinese profile through hard candies branded with characters like Barbie, Minions and Super Mario, the company is rolling the dice with Brain Blasterz.

"Now we have established ourselves, we are entering new territory again," Howarth said. "We are hopeful because the sweets do so well across the whole of Europe and the Middle East."

Chinese consumers have developed a taste for foreign brands.

Revenue for China's chocolate and candy industry has grown by 6.8 percent annually during the last five years, totaling almost $22 billion last year, according to market research company IBISWorld.

Five international companies account for 66 percent of the chocolate confectionery market in China, according to market analysts Euromonitor.

United States sweet maker Mars is the leader, accounting for 36.7 percent of the market in 2017. The company's brands Dove, M&M, and Snickers are among its best-sellers in China.

Italy's Ferrero, Swiss food manufacturer Nestle, US candy company Hershey's and US food firm Mondelez, which owns Britain's Cadbury, all have strong presences in China.

Chinese preference for foreign brands has led to the sale or acquisition of several Chinese sweet makers.

In 2016, China Foods sold its popular brand La Conte to domestic competitor Top Properties for $93 million, citing"intense market competition of the chocolate market in the Chinese mainland" for the sale.

In 2011, Nestle bought a controlling stake in Hsu Fu Chi for$1.7 billion, and two years later Hershey bought local chocolatier Shanghai Golden Monkey for $584 million.

Most Viewed in 24 Hours
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 久草视频首页 | 波多野结衣在线视频免费观看 | 欧美精品在线视频观看 | 99在线视频网站 | 日本丶国产丶欧美色综合 | 草草国产成人免费视频 | 色综合91久久精品中文字幕 | 91看片淫黄大片欧美看国产片 | 亚洲免费久久 | 精品视频 九九九 | 自拍在线| 日韩一区二区三 | 国产精品美女久久久久网站 | 视频二区 中文字幕 欧美 | www.色中色 | 国产精品大全 | 精品国产乱码久久久久久一区二区 | 国产三级在线播放线 | 国产成人精品曰本亚洲78 | 国产天堂在线一区二区三区 | 网红毛片 | 久久精品视频亚洲 | 久久精品国产99久久久 | 免费看黄色三级毛片 | 成人牲交一极毛片 | 国产成人最新毛片基地 | 精品国产91在线网 | 久久在线视频免费观看 | 欧美精品亚洲 | 三级网站在线免费观看 | 成年人网站在线观看免费 | 国产在线激情视频 | 国产成人久久久精品一区二区三区 | 久草在线观看视频 | 欧美日韩精品一区二区三区高清视频 | 中文字幕亚洲另类天堂 | 中文字幕一区二区三区亚洲精品 | 一区二区三区高清不卡 | 国产女女视屏免费 | 日韩中文字幕免费在线观看 | 在线视频欧美亚洲 |