久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

TME nurtures singing talent

By Cheng Yu | China Daily | Updated: 2018-02-11 15:44
Share
Share - WeChat
Participants perform at a booth of QQ Music during a music festival in Shanghai. [Photo provided to China Daily]

Company looks to build ecosystem more reliant on internet tech

Lights down, music on, and a grassroots singer steps onto the stage. It's the competition for the uncovering of a new singing star, held by a popular music app that is part of Tencent Music Entertainment Group, one of the country's largest musical service operators.

The music firm has promoted the program for months to support grassroots artists who shot to fame via WeSing, a karaoke singing and sharing app run by TME. Up to 1.9 million grassroots singers have participated in the program so far and composed 1.6 million songs.

Singers who enter the final stages of the competition will receive rewards and tailor-made promotions. In addition to this, the backstage partners of the top three winners, including lyricists, composers and producers, are also given rewards.

"It's a win-win initiative," said Dennis Hau, group vice-president of TME. "Fresh musicians get more look-ins, professional training, as well as higher earnings, and our platforms benefit from a collection of professional music."

He added that the company is exploring a better business model to further enable these talented grassroots musicians, including promoting their works on online music platforms, such as QQ Music and WeSing, and during offline variety shows.

The move marks TME's latest step in building an internet-enabled, technology-driven ecosystem that revolutionizes the way music is consumed, according to Lu Zhenwang, senior internet analyst from Shanghai-based Wanqing Consultancy.

"As a giant in the field, TME has been scrambling to build a well-rounded ecosystem and has done quite well in innovating both its upstream and downstream businesses," Lu said.

He added that the digitalization of the music industry is injecting more vitality into Chinese society.

QQ Music and WeSing, TME's two major units, which are under the charge of Hau, provide a rich catalogue of digital music services including streaming, online live broadcasts and karaoke.

"We are trying to create an inclusive ecosystem. Users can listen to music and watch music videos via QQ Music, sing karaoke online through WeSing and then share it with friends," Hau said.

The latest data from the company shows that WeSing tops the list of the country's online karaoke portals, with around 500 million registered users, while QQ Music has a total of more than 800 million registered users.

One example of the way TME is driving growth, Hau said, is through "digital albums", a new form of internet-era album sales that QQ Music created and has dominated since 2014. The albums allow fans to download songs of their favorite musicians before they are made available in the public domain.

The idea has proved to be extremely successful. Last year, the digital album of Chris Lee, a famous singer from China, was snapped up by 1.14 million people with the sales volume exceeding 23 million yuan ($3.65 million), making it the top-seller on QQ Music since the creation of the platform.

Sales of two digital albums by US singer Taylor Swift netted more than 10 million yuan in revenue for the Tencent platform.

Latest data show that QQ Music now has a more than 90 percent share of the country's digital album market.

By adding more ammunition to its ecosystem, the Shenzhen-based company is leveraging more advanced technologies to offer customers a better user experience.

"We are taking advantage of the listener data from users and the singing behavior to personalize our music services. The services can also recommend musical choices of friends to listeners," Hau said.

He said WeSing has promoted a "virtual karaoke room" wherein friends can join together to sing songs online and simulate the environment and sound effects of real karaoke.

In terms of globalization, Lu from Wanqing Consultancy said that China has entered the golden period of digital music and has the ability to catch up with the rest of the world, something that echoes with TME's capabilities.

At the end of last year, TME made an investment in Spotify, the world's largest music streaming service provider, by acquiring an undisclosed stake, representing another step forward in its going global efforts.

"We anticipate great development prospects in the overseas markets," said Hau, who used to be responsible for globalization of Tencent's major products.

"China has become an important growth engine for the global music industry and we want to be a world-leading musical platform," Hau said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 在线播放精品 | 免费观看一级成人毛片 | 91精品国产福利尤物免费 | 一级毛片在线免费观看 | 欧美在线一区二区三区欧美 | 免费看成人毛片 | 中文字幕视频在线观看 | 精品日韩在线视频一区二区三区 | 亚洲日本韩国在线 | 欧美大片a一级毛片视频 | 亚洲欧美日韩高清在线看 | 成年性午夜免费视频网站不卡 | 亚洲欧美卡通动漫丝袜美腿 | 久久久99精品免费观看精品 | 久久国产精品免费 | 性盈盈影院在线观看 | 国产亚洲精品xxx | 成年人在线看片 | 欧美综合精品一区二区三区 | 国产最爽的乱淫视频国语对 | 成年人看的毛片 | 一级黄色毛片免费看 | 美女黄色片免费 | 看一级特黄a大片国产 | 免费观看a视频 | 国产成人一区二区三区在线播放 | 黄色a∨| 一个人看的www日本高清视频 | 亚洲欧美日韩中文字幕在线 | 日本成人不卡视频 | 亚洲 欧美 中文字幕 | 永久免费观看午夜视频在线 | 久久久久久综合一区中文字幕 | 中文字幕视频在线观看 | 久久综合九九 | 岛国在线永久免费视频 | 911国产自产精选 | 亚洲第一激情 | 男人的天堂亚洲 | 91免费版网站 | 欧美级毛片 |