久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

P&G's Whisper banks on innovative products for growth

By Zhu Wenqian | China Daily | Updated: 2018-02-23 11:19
Share
Share - WeChat

Whisper, a Procter & Gamble Co brand, said it is bullish on its growth potential in China, especially for innovative sanitary pads, due to a consumption upgrade trend and the emergence of more young independent women looking for high-end products.

Yang Shanshan, vice-president of female care of P&G China, said that last year, Whisper saw its sales revenue reach more than 2 billion yuan ($315 million) in China, one of the brand's three largest markets alongside the United States and Europe. In recent months, Whisper has maintained double-digit growth rates in China, the company said without disclosing specific figures.

Organic cotton pads, whose topsheets are manufactured in Japan using organic cotton produced in the United States, were developed through R&D in China and launched in August. Currently, the product is only sold in China, but will be exported to other regions soon.

"Whisper plans to increase more research and development efforts in China, to develop products at its research center in Beijing and then export abroad, using advanced big data technology in the country," said Yang.

"For liquid pads, we saw sales revenue expand twofold a year after the product was launched in China. We plan to increase the marketing and sales of liquid and organic cotton pads in smaller Chinese cities and rural areas as we have seen huge demand there," Yang said.

Whisper is also looking to introduce more tampon products to China, as it is confident that they could attract young Chinese consumers.

"We plan to run more pertinent advertisements for tampons in China. For example, we will target consumers who buy swimsuits and bikinis in summer. We will also cooperate with key opinion leaders to promote awareness," Yang said.

Unlike many other consumer goods that are focusing on expanding their e-commerce sales channels, Whisper said it netted more sales revenue from brick-and-mortar stores, as many consumers buy the products unexpectedly when they are required, and offline shopping remains an important medium.

In addition, Whisper has engaged popular Chinese actress Dilraba Dilmurat as its spokesperson, which has helped boost sales growth in China.

"Sports and pop stars with huge numbers of followers on their social media accounts usually have a great impact on the decision-making of their fans. It will help the business growth of companies if they understand consumers and identify the right individual influencers," said He Xiaoqing, partner and head of consumption and retail industry at AT Kearney Greater China.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 热伊人99re久久精品最新地 | 欧美毛片在线观看 | 草草在线观看视频 | 天天亚洲 | 韩国一级黄色大片 | 喷潮白浆| 美女张开腿给男人桶 | 久草在线新首页 | 狠狠色丁香久久综合网 | 亚洲免费毛片 | 99视频在线永久免费观看 | 午夜影院在线免费 | 色综合亚洲七七久久桃花影院 | 亚洲免费视频一区二区三区 | 国产午夜爽爽窝窝在线观看 | 3d动漫精品成人一区二区三 | 日韩特黄毛片 | 亚洲视屏在线观看 | 日本作爱 | 国产专区中文字幕 | 久久综合给会久久狠狠狠 | 国产精品特黄一级国产大片 | 欧美一级毛片美99毛片 | 久久网免费| 成人久久伊人精品伊人 | 久在草 | 精品国产综合区久久久久99 | 99久久免费国产精精品 | 国产成人精品一区二三区在线观看 | 一本久道久久综合中文字幕 | 亚洲精品高清国产一久久 | 久久99毛片免费观看不卡 | 欧美性色生活片免费播放 | 久久精品在线视频 | 成人免费一级在线播放 | 国内精品线在线观看 | 欧美一级片网 | 久久香蕉国产线看免费 | 国产一区二区三区免费在线观看 | 日韩欧美一中字暮 | 色哟哟国产成人精品 |