久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Chinese suit brand DIKING benefits from sponsoring World Cup

Xinhua | Updated: 2018-07-18 15:47
Share
Share - WeChat
Poland's Robert Lewandowski, left, passes the ball opposite Yerry Mina of Colombia with an advertising board for Chinese menswear brand DIKING in the background in their Group H match during the 2018 FIFA World Cup in Kazan, Russia, June 24,2018.[Photo/IC]

FUZHOU - China's men's suit brand DIKING has seen sales increase by more than 30 percent year-on-year in June after sponsoring FIFA World Cup games in Russia.

According to Lv Qi, the CEO of DIKING, the sales growth is just one of the effects of the sponsorship. More importantly, it has brought worldwide recognition and popularity for the brand.

"Our advertisement was scrolling on the e-board along the match field, and people could easily see that while watching the games in stadiums, or through live broadcasts or online video replays, (they were) getting to know our brand," said Lv.

"Many news reporters called me for interviews and lots of overseas business dealers contacted me for further cooperation," he added.

The $20 million sponsorship is the most the company has ever spent, but Lv believes it is a worthwhile and profitable deal for the development of the company in the long run.

As a non-sport based clothing company, DIKING's initial attempts to be seen on a World Cup stage was frustrating because Adidas was the dominant sportswear sponsor of the FIFA World Cup. Lv persevered and said his company learned from Hugo Boss and Armani in sponsoring big sporting events.

He believed it was time for DIKING to take a big step. He and his team negotiated with FIFA officials in May and convinced them that DIKING is not a sportswear brand and wouldn't violate the exclusiveness of Adidas' sponsorship.

20 years ago, DIKING was an OEM factory, producing and exporting the clothes of other brands to the world. In 2003, the company launched its own brand marketing program, introducing new fashion designs from around the world. "We sponsored the World Cup and our goal is very clear; to earn a position in the global market."

The FIFA World Cup was a good start and the suit company will be very cautious about the next big sponsorship it undertakes.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日本三级在线观看中文字 | 国产三级a三级三级三级 | 免费人成年短视频在线观看免费网站 | 国产网址在线 | 亚洲美女色成人综合 | 成年美女黄网站色视频大全免费 | 国产精品亚洲专区在线播放 | 国产精品国产国产aⅴ | 久草免费精品视频 | 国产精品视频久久久 | 91久热 | 国产女厕所 | 青青热久久国产久精品 | 久久永久免费视频 | 欧美一级免费大片 | 美国毛片基地a级e片 | 国产一有一级毛片视频 | 成人亚洲精品一区二区 | 国产激情视频在线播放 | 国产在线观看成人 | 国产片毛片 | 玖玖精品在线 | 97国产在线视频公开免费 | 亚洲精品成人一区二区 | 在线看黄网址 | 亚洲在线国产 | 久久两性| 最近手机中文在线视频 | 久久成年片色大黄全免费网站 | 韩国一级永久免费观看网址 | 亚洲国产韩国一区二区 | 欧美性猛交xxx免费看人妖 | 免费观看欧美精品成人毛片 | 天天躁夜夜躁狠狠躁2024 | 欧美特黄一级aa毛片 | 日本在线观看www免费 | 毛片一级在线观看 | 日本久久精品 | 色一情 | 欧美视频亚洲 | 欧美一级色 |