久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Citi to export China success

By Jiang Xueqing | China Daily | Updated: 2018-07-25 10:35
Share
Share - WeChat
A man walks past a branch of Citibank in Beijing,  April 18, 2016. [Photo/Agencies]

US bank using online offerings to upgrade global consumer division

Citigroup Inc's consumer banking franchise is undergoing a digital transformation in China, and is looking to use that experience in other markets, according to the head of consumer banking at Citi China.

"Some of the things that are happening in the China market really are at the forefront of the development of consumer banking in many markets around the world ... because it (the China market) is evolving, particularly in digital ways. Customers are embracing these digital experiences so wholeheartedly at such a pace in this market," said Darren Buckley, country business manager of global consumer banking at Citibank (China) Co Ltd.

"If we can be successful in China, we can be successful anywhere in the world with our consumer franchise," he said.

During a recent interview in Beijing, Buckley recalled that when international banks first came to China, domestic banks were keen to learn what the foreign banks already knew.

"But today the tables are turned. The best domestic banks in China actually have better capabilities and more skills than the international banks in their consumer banking units here in China. So we are going back and learning from the domestic banks about how they evolve their business models here, how they partner with some of the most advanced fintech companies in China, and how they are redesigning customer experiences and customer journeys through their mobile and online platforms," he said.

Darren Buckley, country business manager of global consumer banking at Citibank (China) Co Ltd. [Photo provided to China Daily]

For example, on May 7, Citi China announced the launch of its Voice Biometrics authentication system, offering customers enhanced security and a more convenient experience when they connect to one of Citi's service hotline officers. Using the system means customers are not required to remember complicated passwords or answer multiple personal questions. The bank also provides AI-powered chatbots via its account on the WeChat instant-messaging app.

As a result of these changes, Citi China has lowered operating costs for its card business. The bank also expects to see its consumer franchise revenue growth hit double digits over the next three to four years, according to Buckley.

"It used to be a time when to be successful in consumer banking, it was about the number of branches that you had and the ease with which customers could come to your branches to enact their banking needs. That's no longer the case," he said.

"To be successful in consumer banking, we have to provide tools to enable customers to do the banking in the way they want to do banking, at a time when they want to do banking. The tools need to be seamlessly available 24 hours a day, seven days a week."

Citi's Chinese counterparts are experiencing the same transformation. A report issued by EY shows that in 2017, banks listed in China attached great importance to the leading role of financial technologies in transforming business models and expanding financial services, striving to enhance the customer experience and create competitive advantages.

According to the report, 35 of the 41 listed banks mentioned the application of technologies in specific businesses in their 2017 annual reports, such as big data, cloud computing, biometrics, artificial intelligence and blockchain.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 97欧美精品一区二区三区 | a级毛片高清免费视频 | 亚洲毛片在线看 | 欧美一级欧美一级毛片 | 亚洲综合黄色 | 国产精品午夜波多野结衣性色 | 农村寡妇野外情一级毛片 | 特色一级片 | 亚洲高清在线播放 | 亚洲成a| 国产真实一区二区三区 | 国产在线视频网址 | 亚洲片在线观看 | 亚洲国产成人久久笫一页 | 国产综合久久 | 91网站网站网站在线 | 国产成人综合视频 | 干综合网 | 欧美成人午夜免费完成 | 久草视频福利资源站 | 亚洲欧美一级视频 | 免费人成网站在线播放 | gay毛片 | 夜色邦合成福利网站 | a一级爱做片免费 | 亚洲高清在线视频 | 99久久精品免费观看区一 | 古代级a毛片在线 | 成人欧美日韩 | 韩国一级毛片在线观看 | 午夜三级网站 | 天天爽夜夜操 | 三级中文字幕永久在线视频 | 一级一片免费看 | 国产99视频在线 | 免费逼片 | 国产一级片毛片 | 午夜免费毛片 | 一级中国乱子伦视频 | 成年男女免费视频网站播放 | 一男一女搞黄 |