Four years ago jianbing was given a starring role in the China Central Television food documentary series A Bite of China, meaning that Chinese were given an insight into where the pancake originated. The location chosen as the backdrop for the story was Chunshugou village in Mengyin county, part of the Yimeng Mountain area and about 90 kilometers north of Linyi. 

However, Linyi's repute in China runs much deeper than a pancake topped with egg and other things. During the War of Resistance Against Japanese Aggression (1931-45) and the War of Liberation (1946-49), the Yimeng Mountain area served as a strategic stronghold and was the location of one of several revolutionary bases in the region.

In 1947 in the Menglianggu campaign during the civil war, an estimated 12,000 PLA soldiers died, and six years earlier, in the Daqingshan campaign, about 1,000 Chinese soldiers died while fighting the Japanese.

The area thus carved out a name for itself as a valiant stalwart of the revolution, but the very geographic characteristics that made it so valuable in conflict conspired against it in times of peace, its lack of infrastructure in particular acting as a brake while other parts of the country surged economically as the era of reform and opening up began to unfold at the end of the 1970s.