久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Shopping gala rises to become global giant

By He Wei in Shanghai | China Daily | Updated: 2018-11-21 10:27
Share
Share - WeChat
A screen in Shanghai shows sales on Alibaba's online marketplace Tmall reaching 213.5 billion yuan during this year's Singles Day shopping spree. [Photo by Gao Erqiang/China Daily]

Singles Day reflects significant shift in consumer behavior

In the past decade, Nov 11 has undergone a dramatic transformation from being just another date on the calendar to becoming the world's largest single-day discount shopping festival.

Also known as Singles Day, it debuted in 2009 as an online antidote to the sentimentality surrounding the Western Valentine's Day. It takes its name from the way the date is written numerically as 1111, which resembles "bare branches," a Chinese expression for the unattached.

As this year's shopping gala progressed, milestones from previous years fell one by one.

It was no surprise that Alibaba, which created the extravaganza to spur low-season online sales, broke its own record by clocking up sales worth 213.5 billion yuan ($30.8 billion) in just 24 hours, up by 27 percent year-on-year.

The number of parcels generated on the day exceeded 1 billion for the first time, in line with estimates from Alibaba's chairman, Jack Ma.

But beyond its huge scale, the gala reflects a paradigm shift in consumer behavior, as more shoppers look to imported goods, which they view as being of higher quality - -even though they cost more - -and some of which are even designed exclusively for the Chinese market.

For instance, it took just over six hours for cross-border online transactions to reach last year's full-day record on Tmall Global, Alibaba's dedicated portal for such purchases.

While not disclosing the final sales figure, the company said more than 40 percent of items were bought from international brands. Beauty products from Japanese cosmetics specialist Kao and hairdryers from Dyson, which is headquartered in Britain, were among those that saw sales worth 10 million yuan in the first hour of trading during this year's shopping spree.

Cross-border sales were also brisk on other e-commerce platforms. Those on NetEase Kaola, the crossborder portal owned by internet company NetEase, surpassed last year's total in just 78 minutes.

Overseas products from the Amazon Global Store, which covers top destinations among Chinese customers for cross-border shopping and is owned by United States tech giant Amazon, achieved double-digit growth.

Xu Lei, chief marketing officer of JD and CEO of JD Mall, which saw the amount of imported fresh food sold double compared with last year, said, "There has been a noticeable shift in China toward quality over price, which we see in the growing numbers of consumers who are willing to pay more for branded and imported goods."

Before Nov 11, consultancy Oliver Wyman had projected that imported goods would be those most in demand at this year's festival. In a survey released just ahead of Singles Day, it found that 57 percent of customers surveyed said they intended to buy overseas goods, and such sales would constitute one-third of overall spending for the festival.

1 2 3 4 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 在线看国产 | 国产精品一区亚洲一区天堂 | 99国产精品免费视频观看 | 三级黄色a | 欧美日韩精品一区二区三区视频播放 | 国产精品成人aaaaa网站 | 久久91亚洲精品中文字幕奶水 | 成年人黄色免费网站 | 亚洲久久网 | 在线播放一区二区精品产 | 日韩成人三级 | 国产黄色三级网站 | 国产一区不卡 | 欧美另类色 | 中文在线视频观看 | 亚洲视频在线免费看 | 亚洲福利影视 | 欧美俄罗斯一级毛片 | 欧美日韩第二页 | 黄色三级网址 | 在线免费观看毛片网站 | 悠悠影院欧美日韩国产 | 国产精品青草久久 | 欧美一区欧美二区 | 日本在线视频免费看 | 91欧美精品综合在线观看 | 国产在线激情视频 | 国产成人精品综合在线观看 | 欧洲亚洲综合一区二区三区 | 国产毛片一区二区三区精品 | 国产成人精品免费 | 视频一区视频二区在线观看 | 狠狠色狠狠综合久久 | 欧美激情免费观看一区 | 成年人黄色免费网站 | 欧美成a| 国产午夜亚洲精品第一区 | 精品一区二区久久 | 性盈盈影院影院 | 久久精品国产亚洲综合色 | 一级做a爰片久久毛片欧美 一级做a爰片久久毛片人呢 |