久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Lego to more than double stores in China

By Wang Zhuoqiong | China Daily | Updated: 2019-02-28 09:44
Share
Share - WeChat
Children play at Lego's flagship shop in Shanghai Disney. [Photo/Xinhua]

The Billund, Denmark-headquartered Lego Group is expected to more than double its current number of stores in China and enter lower-tier cities to reach more children, as its revenue in the Chinese market recorded strong double-digit growth in the 2018 fiscal year, according to figures released on Wednesday.

In an interview with China Daily on Tuesday, Niels B Christiansen, Lego Group CEO, said the group has plans to expand its physical presences in China, from 60 certified stores in 18 cities to 140 stores in more than 30 cities.

"You can expect us to open another 80 stores, Lego-branded stores in China to continue our investment in the country," said Christiansen.

The company has built its presences on e-commerce, digital and physical platforms in the country-one of Lego's fastest growing markets in the world.

According to Euromonitor International, the traditional toys and games sector in China has continued to grow, with the market valued at 317.5 billion yuan ($47.45 billion) in 2018, an increase from 276.5 billion yuan in 2017. The figure is expected to rise to 352.4 billion yuan in 2019.

The company now has three flagship stores in China, with one outlet recently opened in Wangfujing Street in Beijing, in addition to 60 Lego-certified stores in 18 cities in the country.

"Our branded stores are a great place to deliver our play experiences and elevate our brand in China. We will continue to do more in China," said Paul Huang, senior vice-president of Lego Group and general manager of Lego China.

Moreover, he said it is a very effective way for Lego to reach more children in the country through e-commerce partners such as JD, Tmall, and Tencent, especially in cities where they might not have physical stores at this moment.

Globally, Lego returned to its stabilized growth last year despite challenges facing the toy industry, such as the departure of the specialist retailer including Toys R Us.

Its earnings for the full year ending December 2018 show that Lego Group's global consumer sales grew 3 percent while revenue grew 4 percent to 36.4 billion Danish krones ($5.56 billion), up from 35 billion Danish krones in 2017. Its operating profit was 10.8 billion Danish krones compared with 10.4 billion Danish krones in 2017, an increase of 4 percent.

The company will further expand its presence in the Middle East and India to drive growth through emerging opportunities in new markets where there is a large and growing middle class population.

On a global scale, Christiansen said e-commerce and online sales from more traditional retailers will continue to grow and digitalization will allow new and better ways to interact with retailers and also consumers.

Lego will continue to invest in product lines with innovative products that really embrace digital and provide "fluid play" where kids can actually jump between physical and digital, he said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 九九久久精品视频 | 九九欧美 | 玖玖国产在线观看 | 最新国产美女肝交视频播放 | 黄色三级视频网站 | 狼伊千合综网中文 | 国产片久久 | 成年视频国产免费观看 | 国产精品秦先生手机在线 | 成人软件网18免费视频 | 男女免费视频 | 欧美xxxxxxxx| 国产三级a三级三级 | 五月久久噜噜噜色影 | 欧美三级免费 | 亚洲天堂男 | 久久观看午夜精品 | 欧美一级亚洲一级 | 四虎午夜剧场 | 黄视频免费在线 | 久久免费福利 | 久久久久亚洲国产 | 亚洲国产系列 | 久久91精品国产91久久小草 | 日本特黄特色大片免费视频网站 | 久草播放| 在线观看欧美亚洲日本专区 | 手机看片免费基地你懂的 | 欧美激情视频一级视频一级毛片 | 欧美怡红院高清在线 | 久久久久依人综合影院 | 免费看成人频视在线视频 | 国产高清区 | 久久久国产亚洲精品 | 香港三级日本三级三级人妇 | 国产在线免 | 免费高清在线爱做视频 | 牛人盗摄一区二区三区视频 | 最爽的乱淫片免费 | 欧美高清一区二区三区欧美 | 手机看福利片 |