久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Lego to more than double stores in China

By Wang Zhuoqiong | China Daily | Updated: 2019-02-28 09:44
Share
Share - WeChat
Children play at Lego's flagship shop in Shanghai Disney. [Photo/Xinhua]

The Billund, Denmark-headquartered Lego Group is expected to more than double its current number of stores in China and enter lower-tier cities to reach more children, as its revenue in the Chinese market recorded strong double-digit growth in the 2018 fiscal year, according to figures released on Wednesday.

In an interview with China Daily on Tuesday, Niels B Christiansen, Lego Group CEO, said the group has plans to expand its physical presences in China, from 60 certified stores in 18 cities to 140 stores in more than 30 cities.

"You can expect us to open another 80 stores, Lego-branded stores in China to continue our investment in the country," said Christiansen.

The company has built its presences on e-commerce, digital and physical platforms in the country-one of Lego's fastest growing markets in the world.

According to Euromonitor International, the traditional toys and games sector in China has continued to grow, with the market valued at 317.5 billion yuan ($47.45 billion) in 2018, an increase from 276.5 billion yuan in 2017. The figure is expected to rise to 352.4 billion yuan in 2019.

The company now has three flagship stores in China, with one outlet recently opened in Wangfujing Street in Beijing, in addition to 60 Lego-certified stores in 18 cities in the country.

"Our branded stores are a great place to deliver our play experiences and elevate our brand in China. We will continue to do more in China," said Paul Huang, senior vice-president of Lego Group and general manager of Lego China.

Moreover, he said it is a very effective way for Lego to reach more children in the country through e-commerce partners such as JD, Tmall, and Tencent, especially in cities where they might not have physical stores at this moment.

Globally, Lego returned to its stabilized growth last year despite challenges facing the toy industry, such as the departure of the specialist retailer including Toys R Us.

Its earnings for the full year ending December 2018 show that Lego Group's global consumer sales grew 3 percent while revenue grew 4 percent to 36.4 billion Danish krones ($5.56 billion), up from 35 billion Danish krones in 2017. Its operating profit was 10.8 billion Danish krones compared with 10.4 billion Danish krones in 2017, an increase of 4 percent.

The company will further expand its presence in the Middle East and India to drive growth through emerging opportunities in new markets where there is a large and growing middle class population.

On a global scale, Christiansen said e-commerce and online sales from more traditional retailers will continue to grow and digitalization will allow new and better ways to interact with retailers and also consumers.

Lego will continue to invest in product lines with innovative products that really embrace digital and provide "fluid play" where kids can actually jump between physical and digital, he said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产一级片观看 | 在线播放高清国语自产拍免费 | 日本一区三区二区三区四区 | 成人影视免费 | 一级毛片免费观看不卡的 | 狠狠色婷婷丁香综合久久韩国 | 手机在线黄色网址 | 欧美亚洲国产精品久久 | 韩国日本三级在线观看 | 国产高清在线看免费视频观 | 精品a视频 | 国产日本欧美亚洲精品视 | 99国产福利视频在线观看 | 中文乱码字幕午夜无线观看 | 国产精品爱久久久久久久小 | 久久semm亚洲国产 | 成年美女黄网站色视频大全免费 | 亚洲七七久久精品中文国产 | 欧美国产日韩久久久 | 日韩精品一区二区在线观看 | 欧美日韩一日韩一线不卡 | 欧美特级一级毛片 | 国产成人精品亚洲日本语音 | 一级毛片q片 | 欧美另类综合 | re久久| 欧美成人a级在线视频 | 亚洲免费视频一区二区三区 | 久久一区二区精品 | 欧洲成人在线视频 | 亚洲国产精品自在现线让你爽 | 国产一起色一起爱 | 在线视频观看国产 | 日本欧美一区二区三区视频 | 亚洲国产精品久久久天堂 | 亚欧在线观看 | 国产男女爽爽爽爽爽免费视频 | 在线看片日本 | 最新久久免费视频 | 国产或人精品日本亚洲77美色 | 性做久久久久久免费观看 |