Kentucky Fried Chicken has launched a new themed branch in honor of Lei Feng, a legendary soldier celebrated in China for his selflessness and modesty, in his hometown Changsha, Hunan province.

The restaurant opened on Sunday, two days before the official remembrance day marked across the country every year on March 5 when people celebrate his spirits by showing goodwill and giving helping hand to others.

The restaurant will organize series of activities and also cooperate with the local Lei Feng Memorial Hall to further promote Lei Feng's spirits.

At the entrance to the restaurant stands two big Lei-like statues and the interior is decorated with Lei's cartoon portraits and quotes from his diary, with his poems playing in the background.