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Home / Business / Q and A with CEO

Foreign firms to see broader market access

China Daily | Updated: 2019-03-22 09:53
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Rashid Qureshi, chairman and CEO of Nestle China. [Photo provided to China Daily]

A1 As one of the first foreign companies to enter the Chinese market, Nestle brings delicious products and health concepts to the Chinese people, and at the same time enjoys common prosperity with the domestic economic development.

As a member of the unique process of reform and opening-up, we feel deeply honored and also a sense of responsibility. Nestle was one of the first multinational companies to grasp these opportunities, with the construction of a milk district and a dairy factory in the 1980s. "Creating shared value" has always been Nestle's business philosophy. Nestle believes that the business will be successful in the long term by creating value for both shareholders and society as a whole. This way of doing business is aligned with Nestle's purpose to enhance quality of life and contribute to a healthier future.

This approach has enabled Nestle China to grow in tandem with China's transformation. China is now the second-largest market of the Nestle Group. Nestle China employs about 40,000 people and operates 33 factories. Just about every product category Nestle has elsewhere in the world is also manufactured and sold in China. In addition, Nestle serves the diverse and ever-changing needs of Chinese consumers through popular local brands like Totole, Hsu Fu Chi and Yinlu.

A3 The Foreign Investment Law is an important measure of China to further implement its opening-up strategy. First of all, with three laws merged into one, various requirements and standards for foreign-invested enterprises have been unified, making it easier for foreign investors to understand China's foreign investment access system and requirements, which marks a big step forward in facilitating investment. Second, the previous approval policy for foreign investment has been replaced by the current filing system, which greatly simplifies the process of foreign enterprises entering and operating in China and creates a more favorable investment environment. Third, the law will strengthen the protection of intellectual property rights of enterprises investing in China.

A4 China's policies to improve living standards and promote imports and consumption policy undoubtedly provide Nestle with a brand-new development platform, which can greatly enrich Nestle's locally produced products, bring more nutritious and healthy food in the world to Chinese consumers, and better meet consumer needs.

To pay tribute to the reform and opening-up and the Chinese spirit, Nestle will continue making unremitting efforts for the health of the Chinese people and for China's economic development. Nestle will continue producing nutritious and healthy food to improve the quality of life of consumers and contribute to a healthier future.

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