Women have played a vital role at Alibaba since the company was established, said founder Jack Ma in Hangzhou on Wednesday at the 2019 Global Conference on Women and Entrepreneurship.

Ma said that women hold a number of advantages over men in e-commerce, and he thinks they are more adaptable and more likely to embrace change.

Although men are considered the drivers of the technology era, Ma does not agree, saying that 51 percent of Alibaba's designers and nearly half of the company's product testers are women.

Ma said he believes social progress will accelerate if women can participate in future technology and product design.

In the next 30 years, women will find it easier to succeed in the digital era because they focus more on experience when doing business, said Ma.

On shopping platform Taobao, transactions involving female vendors in recent years have grown 30 percent higher than those involving men, while 80 percent of livestreaming anchors are now women.

Ma also said that women need to account for a minimum of 33 percent of Alibaba staff members.

On online shopping platforms, 65 percent of products are being bought by women.

On Taobao, women buy over half of men's clothes, 60 percent of condiments, 70-80 percent of children's living goods and school supplies, and 65 percent goods of public benefit.

Women's repayment speed and integrity to pay loans are meanwhile considered 27 percent higher than men on MYbank, an online bank under Ant Financial, said Ma.