久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Meituan unveils new program to help farmers in less affluent areas

By He Wei in Shanghai | China Daily | Updated: 2019-09-26 09:40
Share
Share - WeChat
Couriers for food delivery platforms Meituan and Ele.me in Beijing on Aug 17, 2018. [Photo/VCG]

The idea of enjoying fine dining while making a donation to a good cause might sound appealing to some gourmet lovers. In China, technology and internet platforms are giving philanthropy a digital makeover.

Meituan Dianping, the country's leading on-demand service platform, has unveiled a dedicated charity program by soliciting food and restaurant merchants to source raw materials from less affluent areas and roll out especially designed menus using those ingredients.

Under an initiative dubbed "Food for Good", the company aims to help farmers in less affluent and mountainous areas by enabling them to secure procurement orders from restaurant chains.

The newly devised offerings are expected to attract gourmet enthusiasts and trend-seekers who aspire to taste cuisines that go beyond the familiar fare of local palates, said Mao Fang, vice-president of Meituan Dianping.

"Unlike conventional philanthropical endeavors, which normally features a one-time financial injection, the program aims to truly empower farmers by injecting real consumption needs and subsequently long-lasting business opportunities," she said.

After a debut run last year, the program has witnessed the invention of 15 new dishes using ingredients that range from highland barley from the Tibet autonomous region, badam from the Xinjiang Uygur autonomous region and ham from Yunnan province among others.

The platform joined forces with restaurants to co-develop and introduce 22 special menus, each containing at least one ingredient that came from the collective sourcing campaigns.

For instance, participating merchants will process barley, an ingredient rich in vitamins and other microelements, into noodles, sesame cakes, or even add it to porridge and tea. Chains from Lelecha to Canadian coffee stand Tim Hortons have used barley from Tibet in a range of bread offerings.

Meituan Dianping is home to roughly 5.9 million active merchants and 420 million users who have booked orders through its platforms, according to its financial releases issued last month.

Thanks to the precise match-making, the procurement of barley from Shanghai Zangri Agriculture Technology, a main barley producer in Tibet, jumped from 300 metric tons in 2017 to 1,500 tons so far this year, said company representative Wu Zhiyue.

This greatly circumvents the trouble people face when cooking these dishes by themselves, which is a rather different practice compared with dealing with more conventional food ingredients, Dianping product director Huang Tao said.

"We've mainly adopted two approaches. The invention of new dishes tends to enhance customers' awareness of how closely they are engaged in the philanthropical journey. The adoption of the sources of ingredients in existing menus stands to provide a stable procurement opportunity for merchants in less developed areas," said Huang.

Using data analytics, Dianping manages to track consumer preferences and offer suggestions to their menu designs. It also pledges to devote 5 million yuan ($704,550) worth of advertising resources to promote restaurants with such special offerings.

"Our survey showed that people are willing to pay a small premium for meals backing a charitable cause," said Mao.

"Under the auspices of Dianping, local produce that was previously unattainable in metropolises will become a perfect fit for group-procurement," said Zhang Chaohui, general manager of restaurant chain Dadong's Shanghai branch, which has sourced a special trout under the project.

The program doubles as an opportunity to share with diners the stories behind the new ingredients, and propel merchants to optimize their cooking techniques using those ingredients, said Zhang Linghan, chairman of Panggelia. "And they are rather affordable. Shrimp soup noodles using barley cost just 18 yuan per bowl at our store."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日本在线观看免费视频网址 | 久草视频精品 | 午夜嘿咻 | 国产精品久久久久久久毛片 | 日韩a毛片免费全部播放完整 | www.亚洲成人.com | 国产黄网站 | 精品亚洲成a人在线观看 | 男女性男女刺激大片免费观看 | 欧美大胆一级视频 | 欧美一级欧美一级高清 | 国产91成人 | 欧美一级片在线播放 | 国产片一级 | 国产精品一区二区丝瓜 | 美女张开腿让男人桶爽动漫视频 | 欧美日韩偷拍自拍 | 久久久久久国产精品免费免费 | 亚洲视屏在线 | 精品中文字幕在线 | 亚洲天堂免费 | 91免费国产高清观看 | 久久99久久精品国产99热 | 成人丝袜激情一区二区 | 九九热视频精品在线观看 | 久久国产毛片 | 99久久精品国产一区二区 | 亚洲男人天堂av | 99精品偷自拍 | 亚洲精品美女 | 偷柏自拍亚洲欧美综合在线图 | 亚洲最大福利视频 | 国产成人www免费人成看片 | 亚州人成网在线播放 | 久在草| 中文字幕亚洲一区二区v@在线 | 精品真实国产乱文在线 | 久久久精品影院 | 久久毛片网| 成人片网址 | 亚洲精品综合久久中文字幕 |