久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Meituan unveils new program to help farmers in less affluent areas

By He Wei in Shanghai | China Daily | Updated: 2019-09-26 09:40
Share
Share - WeChat
Couriers for food delivery platforms Meituan and Ele.me in Beijing on Aug 17, 2018. [Photo/VCG]

The idea of enjoying fine dining while making a donation to a good cause might sound appealing to some gourmet lovers. In China, technology and internet platforms are giving philanthropy a digital makeover.

Meituan Dianping, the country's leading on-demand service platform, has unveiled a dedicated charity program by soliciting food and restaurant merchants to source raw materials from less affluent areas and roll out especially designed menus using those ingredients.

Under an initiative dubbed "Food for Good", the company aims to help farmers in less affluent and mountainous areas by enabling them to secure procurement orders from restaurant chains.

The newly devised offerings are expected to attract gourmet enthusiasts and trend-seekers who aspire to taste cuisines that go beyond the familiar fare of local palates, said Mao Fang, vice-president of Meituan Dianping.

"Unlike conventional philanthropical endeavors, which normally features a one-time financial injection, the program aims to truly empower farmers by injecting real consumption needs and subsequently long-lasting business opportunities," she said.

After a debut run last year, the program has witnessed the invention of 15 new dishes using ingredients that range from highland barley from the Tibet autonomous region, badam from the Xinjiang Uygur autonomous region and ham from Yunnan province among others.

The platform joined forces with restaurants to co-develop and introduce 22 special menus, each containing at least one ingredient that came from the collective sourcing campaigns.

For instance, participating merchants will process barley, an ingredient rich in vitamins and other microelements, into noodles, sesame cakes, or even add it to porridge and tea. Chains from Lelecha to Canadian coffee stand Tim Hortons have used barley from Tibet in a range of bread offerings.

Meituan Dianping is home to roughly 5.9 million active merchants and 420 million users who have booked orders through its platforms, according to its financial releases issued last month.

Thanks to the precise match-making, the procurement of barley from Shanghai Zangri Agriculture Technology, a main barley producer in Tibet, jumped from 300 metric tons in 2017 to 1,500 tons so far this year, said company representative Wu Zhiyue.

This greatly circumvents the trouble people face when cooking these dishes by themselves, which is a rather different practice compared with dealing with more conventional food ingredients, Dianping product director Huang Tao said.

"We've mainly adopted two approaches. The invention of new dishes tends to enhance customers' awareness of how closely they are engaged in the philanthropical journey. The adoption of the sources of ingredients in existing menus stands to provide a stable procurement opportunity for merchants in less developed areas," said Huang.

Using data analytics, Dianping manages to track consumer preferences and offer suggestions to their menu designs. It also pledges to devote 5 million yuan ($704,550) worth of advertising resources to promote restaurants with such special offerings.

"Our survey showed that people are willing to pay a small premium for meals backing a charitable cause," said Mao.

"Under the auspices of Dianping, local produce that was previously unattainable in metropolises will become a perfect fit for group-procurement," said Zhang Chaohui, general manager of restaurant chain Dadong's Shanghai branch, which has sourced a special trout under the project.

The program doubles as an opportunity to share with diners the stories behind the new ingredients, and propel merchants to optimize their cooking techniques using those ingredients, said Zhang Linghan, chairman of Panggelia. "And they are rather affordable. Shrimp soup noodles using barley cost just 18 yuan per bowl at our store."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 寡妇一级毛片 | 久草在线色站 | 精品成人一区二区三区免费视频 | 99re国产视频| 成人国产精品高清在线观看 | 亚洲影视一区二区 | 成人永久免费视频网站在线观看 | 香蕉超级碰碰碰97视频在线观看 | 视频一区视频二区在线观看 | 国产日韩一区二区三区在线播放 | 一级做a爱片特黄在线观看 一级做a爱片特黄在线观看免费看 | 精品免费视频 | 久久一级毛片 | 免费人成年短视频在线观看免费网站 | 亚洲国产成人久久三区 | 亚洲视频中文字幕 | 99这里只有精品66视频 | 国产在线精品一区二区三区不卡 | a毛片基地免费全部香蕉 | 国产一级做a爰片在线看 | 国产高清晰在线播放 | 亚洲精品一区二区不卡 | 久草在线视频在线 | dvd8090cnm欧美大片 | 久草免费在线色站 | 毛片网站免费在线观看 | 午夜视频网站 | 免费人成在线观看 | 一级毛片在线免费观看 | 日本二区免费一片黄2019 | 国产精品美女一区二区 | 男人久久天堂 | 欧美日本一区亚洲欧美一区 | 中国美女一级黄色片 | 亚洲国产精品线在线观看 | 在线观看亚洲欧美 | 成人全黄三级视频在线观看 | 成年人精品视频 | 国产免费久久 | 视频二区 中文字幕 欧美 | 日本一区二区三区高清福利视频 |