www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Shifting trends behind China's record shopping spree

Xinhua | Updated: 2019-11-17 09:50
Share
Share - WeChat
E-commerce giant Alibaba said sales on its online shopping platforms reached a record 268.4 billion yuan ($38.28 billion) on Nov 11. [Photo/China Daily]

BEIJING - China's annual shopping spree festival unsurprisingly saw a string of records, while behind these numbers underlie the country's shifting economic trends.

E-commerce giant Alibaba said sales on its online shopping platforms reached a record 268.4 billion yuan ($38.28 billion) on Nov 11, or Singles' Day, marking a year-on-year growth of about 25.7 percent. JD.com hit 204.4 billion yuan from Nov 1 to 11, and Suning's order volume increased by 76 percent year-on-year during that day.

Going online

The annual shopping spree has seen a growing community of online shoppers, expanding further into different age groups and tiers of cities.

Over 500 million consumers shopped on Alibaba's major e-commerce platforms this year, increasing by some 100 million over one year ago, data from Tmall showed.

Among them, consumers born after 1995 accounted for about 30 percent, while those above 50 years old reported the highest growth rate, rising 42 percent year-on-year.

JD.com saw the per customer transaction in third-tier and lower-tier cities grew 130 percent during the Nov 1 to 11 period, with their orders making up over 80 percent of the total.

The growth in online shoppers is partly due to the emergence of social e-commerce platforms, which offer subsidies or discounts to encourage the invitation of new users and group buying.

"Online shopping is already part of the lifestyle of Chinese people, be them young or old, urban or rural," Alibaba Executive Chairman and CEO Zhang Yong said at the "Observing China" forum held Thursday, which aimed to analyze new economic trends.

Going diverse

Along with the growth of Chinese consumers' purchase power, consumption demands are diversifying in terms of brand preference and categories.

Over 200,000 brands worldwide joined the festival on Tmall. Among the platform's 299 brands with sales for each brand beating 100 million yuan on Singles Day, tens of them were fresh players, said Zhang.

While big foreign brands continued to reap big during the shopping festival, many domestic brands, especially in smartphones and apparel, are winning more consumers.

Services consumption is also rising. Door-to-door beauty care, luxury product maintenance and other services were popular on e-commerce platforms during this period.

Liu Qiao, dean of the Guanghua School of Management at Peking University, predicted services consumption to make up about 60 percent or more in China's total consumption by 2035.

Going digital 

As Chinese consumers' shopping preferences and habits are changing, brands, especially those in manufacturing, should innovate their production and operation to boost the supply chain efficiency, said Manny Maceda, worldwide managing partner of global consultancy Bain & Company.

AliResearch head Gao Hongbing said that digitalization is the way to gain deep understanding of consumers, develop tailored products and services, handle swarms of orders and ensure fast delivery and other post-sales services.

Via a big data platform that tracks real-time orders and inventory as well as an online-plus-offline retail strategy, domestic fashion brand PEACEBIRD raked in over 900 million yuan in sales on Nov 11.

Other than information technology (IT), digital technology (DT) will be a key infrastructure to enterprises' future success, Gao said.

Chinese firms' spending on digital transformation has expanded over a threshold by accounting for 51 percent of their total IT expenditure this year, a recent report by market intelligence firm IDC and Chinese IT company Inspur showed.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 特级毛片免费观看视频 | 国产深夜福利视频网站在线观看 | 亚洲精品天堂一区在线观看 | 国产高清一国产免费软件 | 小明日韩在线看看永久区域 | 日韩三级观看 | 国产永久免费视频m3u8 | 玖草在线播放 | 国产成人综合久久精品红 | 国产亚洲精品午夜高清影院 | 亚洲美女性生活视频 | 69福利网 | 亚洲一区二区三区久久精品 | 亚洲欧美卡通动漫丝袜美腿 | 国产色手机在线观看播放 | 欧美日韩国产在线观看一区二区三区 | 成人合集大片bd高清在线观看 | 欧美高清强视频 | 国产精品免费视频一区二区三区 | 久草在线视频在线观看 | 日本特一级毛片免费视频 | 国产精品6 | 亚洲天天在线 | 国产综合在线观看视频 | 国产成人禁片免费观看 | a天堂中文在线官网 | 精品一区二区三区在线成人 | 日本三级香港三级妇三 | 日韩精品一区二区三区中文在线 | a欧美在线 | 国产网址在线 | 国产精品午夜波多野结衣性色 | 99久久99久久久精品久久 | 国产精品久久久久免费视频 | 国内精品久久久久久网站 | 欧美色欧美亚洲高清在线视频 | avtom影院入口永久在线 | 91精品手机国产在线能 | 一级国产交换配乱淫 | 99久久国产综合精品五月天 | 特黄特黄一级高清免费大片 |