久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

AliExpress gains traction overseas

By He Wei in Shanghai | China Daily | Updated: 2019-12-25 10:01
Share
Share - WeChat
A customer uses an AliExpress self-service machine in Santiago, Chile. [Photo/Xinhua]

E-commerce site now sells to 150m customers in over 200 economies across the globe

Smartphone maker Xiaomi Corp has a track record of inspiring the fierce loyalty of its domestic fans using social media. As business expands overseas, the Chinese company is taking that secret abroad.

Together with AliExpress, an e-commerce site under Alibaba Group selling to overseas markets, Xiaomi conducted massive content marketing campaigns and leveraged local internet influencers to endorse a mobile phone model that debuted exclusively on the platform.

Sales were brisk, with 20,000 devices snapped up during the launch day, said Zhu Long, operating director for the brand's AliExpress channel.

"We've clearly drawn marketing experience from the domestic e-commerce gameplay," Zhu said. "This is among the major thrusts for us to achieve $20 million during this year's Nov 11 sales, which is a quite remarkable single-day record for overseas sales."

Equipping Chinese merchants with capabilities from branding, sales to logistics and payment in a foreign market is on the priority list of Wang Mingqiang, general manager of AliExpress.

"A primary task for next year is to invest more heavily in local resources," said Wang. "Our success is based on the empowerment of our merchants."

The 9-year-old platform now sells to 150 million customers in over 200 economies worldwide. It started out as an obscure online avenue where budget items largely dominated but has quickly turned into a must-go site where overseas buyers purchase mid-to-high-end products.

Wang said more emphasis will be put into the deployment of overseas warehouses and enhancing its logistics prowess. This is achieved through a tie-up with sister company Cainiao Network, whose footprint is in over 224 countries and regions.

The more than 300 overseas warehouses have effectively helped trim cross-border logistics from 70 days to the current 10 working days, according to the company.

Based on big data analysis, AliExpress also trained its sights on setting up pre-storage warehouses so that sought-after items can be preemptively deployed to shorten delivery time.

"During the promotional period, a user in Madrid received his parcel five hours after placing the order, which was unthinkable before," he said.

AliExpress also pushed ahead with mobile payments by either enabling transactions in local currencies or collaborating with local payment agencies. Wang said more efforts will be put into introducing local payment methods through partnerships.

"Logistics and payment are arguably the biggest challenges compared with a domestic online business," said Yang Wanli, who oversees cross-border business at Chasha Pinguan Leather Trading Co Ltd. "Our online sales experience at home surely helps us crack the code but more concerted efforts are needed between vendors and the platform."

Years of operating on Taobao, the Chinese customer-to-customer site, have taught Yang the importance of attractive display pictures, which are crucial to enhancing the click-purchase rate.

Functionalities that are popular at home, like image search and celebrity livestreaming, have proved to be game-changers to excite customers abroad, said Gary Toppe, who is responsible for Eastern and Central Europe business at AliExpress.

The company will continue to bank on a network of internet celebrities to promote different merchandise to users of various nationalities. Social media personalities will become skilled at converting their influence into cash while helping to boost the revenue of merchants, Wang explained.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 蝴蝶成人世界第八影院 | 波多久久夜色精品国产 | 亚洲精品一区二区久久 | 性盈盈影院在线观看 | 久久精品久久精品 | 精品伊人久久久久网站 | 国产一区二区三区在线观看精品 | 亚洲欧美国产精品 | 久久w5ww成w人免费不卡 | 成人a大片高清在线观看 | 成人无遮挡毛片免费看 | a级毛片免费高清视频 | 欧美一级毛片免费看 | 成人国产视频在线观看 | 久久综合九九 | 亚洲二区在线观看 | 女人张开腿让男人 | 欧美在线亚洲国产免m观看 欧美在线一级精品 | 视频一区 在线 | 国产91精品露脸国语对白 | 国产欧美精品午夜在线播放 | 亚洲综合一二三区 | 经典香港一级a毛片免费看 精品400部自拍视频在线播放 | 玖玖玖视频在线观看视频6 玖玖影院在线观看 | 91精品在线免费 | 亚洲成aⅴ人片在线影院八 亚洲成av人片在线观看 | 久久精品成人国产午夜 | 欧美专区一区 | 2022国内精品免费福利视频 | 欧洲亚洲一区二区三区 | 欧美一区二区亚洲 | 国产精品正在播放 | 黄色三级三级三级免费看 | 久久公开视频 | 午夜神马理论 | 二区中文字幕 | 中文字幕免费视频 | 日本欧美一级aaaaa毛片 | 精品一区二区三区的国产在线观看 | 国产三级做爰高清在线 | 国产成人高清亚洲一区91 |