www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語(yǔ)Fran?ais
Comment

Sports industry could boost overall growth

By Yi Jiandong | China Daily | Updated: 2020-01-10 00:00
Share
Share - WeChat

The sports industry has the potential to grow at even faster pace and therefore bolster China's overall growth, according to a survey report published in December. The report said the sports industry generated about 1 trillion yuan ($144.1 billion) and 1.3 trillion yuan in added value in 2018 and 2019 respectively.

So it would be fair to say that related industries will benefit from the thriving sports industry, especially the gym sector.

A substantial part of the population playing sports is a pre-requisite and significant driving force for consumption growth in the fitness and leisure sectors. Therefore, the consumption in the fitness sector is a good indicator of the whole sports industry's growth.

McKinsey's annual Chinese consumer survey, which covered 5,400 consumers across 44 cities from May to July 2019, showed that consumer spending increased drastically in 2019. For example, during the Double 11(Nov 11) shopping gala, the total sales volume of all online platforms reached 410 billion yuan. The survey also showed that the number of households with annual disposable income of 140,000-300,000 yuan in third-and fourth-tier cities increased by a compound annual growth rate of 38 percent from 2010 to 2018, compared with 23 percent in first-and second-tier cities.

It also showed that young shoppers today have strong purchasing capacity. Despite comprising just about 25 percent of the total shoppers, youths contributed nearly 60 percent to consumption spending growth in 2018. And on the list of the top 25 commodities whose sales grew by more than 5 percent, sneakers, sportswear and sports drinks occupied the 9th, 10th and 14th spots.

The constant growth of consumption in the sports sector can be attributed to several factors.

First, the rising per capita GDP, which reached about $10,000, has facilitated the consumption in the sports sector.

Second, the social transformation brought about China's fast economic growth over the past four decades has enhanced people's sense of health and well-being. As such, an increasing number of people are spending more money and time to stay physically fit and thus boosting the sports and fitness sector.

Moreover, governments at different-levels have introduced differential and targeted policies to promote sports and the sports industry. Thanks to such policies, people today have a wider choice in terms of leading a healthy lifestyle, including hitting the gym.

And third, more and more youths with consumption capacity in second-and third-tier cities have gradually become the main drivers of consumption by choosing to lead a healthy lifestyle.

No wonder gyms have mushroomed across the country, including gym chains, community gyms and gym clubs. As a new type of service providers, gyms also offer customized services to customers in the form of, say, personal trainers, while exploring innovative ways to attract more clients.

As the McKinsey survey report said, gyms can upgrade the level of their services by, say, setting up bars and areas for leisure activities for customers who pay extra charges. Take the Lululemon Athletica, an athletic apparel retailer, for example. It has introduced gym-cum-yoga services, combining conventional physical exercises with intensive yoga practice. And Nike is allowing customers to personalize and design their own Nike merchandise, from shoes to clothing and accessories, through online services as well as physical NIKEiD studios.

And although the number of gyms in China still lags behind that in the United States, the growth rate of gyms in the country is the highest in the world. As there is huge potential to be tapped in the fitness field, there is every reason for the fitness industry to keep expanding and offering even more sophisticated services, while further improving its service quality, and thus boosting the growth of the overall sports industry.

The government's policies, too, will promote the growth of the sports industry, which will help build a healthy and sound leisure and fitness service system nationwide. If the sports industry continues to meet the different demands of consumers, it can grow at a faster pace.

And, hopefully, the further growth of the sports industry will produce more world champions in China.

The author is an expert on Olympic studies. The views don't necessarily represent those of China Daily.

 

SHI YU/CHINA DAILY

 

 

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 俄罗斯aaaa一级毛片 | 久久国产精品歌舞团 | 亚洲日本综合 | 日本尹人综合香蕉在线观看 | 99国产小视频 | 19+韩国主播青草vip视频 | 久久全国免费久久青青小草 | 免费人成在线观看网站品爱网 | 亚洲精品99久久久久久 | 欧美成人手机在线 | 国产成人久久一区二区三区 | 国产福利微拍精品一区二区 | 国产精品久久久久久麻豆一区 | 韩国精品一区二区三区在线观看 | 午夜不卡在线 | 欧美日韩精品在线播放 | 91高清免费国产自产 | 日本xxxxx黄区免费看动漫 | 色综合天天综合网看在线影院 | 手机在线黄色 | 国产高清av在线播放 | 亚洲国产午夜精品理论片的软件 | 精品一区二区三区四区在线 | 久草在线视频免费 | 99久久精品国产一区二区成人 | 国产高清一级视频在线观看 | 特级无码a级毛片特黄 | 99视频在线观看免费视频 | 欧美一级二级三级 | 久久精品视频在线观看 | 国产精品18久久久久久久久久 | 精品视频一区在线观看 | 成人全黄三级视频在线观看 | 91精品在线国产 | 成人国内精品久久久久影院 | 美女一级毛片免费看看 | 综合另类 | 天堂8资源在线官网资源 | 成人a视频片在线观看免费 成人a视频在线观看 | 2019国产精品 | 秘书高跟黑色丝袜国产91在线 |