久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Tourists favor experience-based travel

By He Wei in Shanghai | China Daily | Updated: 2020-01-21 10:01
Share
Share - WeChat
Tourists pose for photographs on the Bund, a major scenic spot on the Huangpu River, in Shanghai earlier this month. [Photo by Wang Gang/For China Daily]

Rather than joining tour groups for shopping and sightseeing, Chinese tourists are looking for unique experiences and new cuisines, according to a seasoned hospitality expert.

In fact, a growing army of travelers seeking novelty, whether embarking on domestic or international trips, are treating hotels as destinations in their own right, said Nils-Arne Schroeder, vice-president for Luxury& Lifestyle at Hilton, Asia-Pacific.

"In Asia Pacific and in China, it (the emerging trend) is about experiencing the hotel," said Schroeder, who also oversees the Hilton's luxury brand Waldorf Astoria in the region. "Luxury is not about shopping. It is about a unique experience that is personalized to you."

His optimism is backed by a joint research carried out by Hilton and consultancy Kantar last year that highlights the changing pattern of Chinese tourists' behavior, notably millennials who are tech savvy and have an impulse to share.

According to the study, 83 percent of respondents are "keen to explore" different local cultures, 82 percent enjoy "self-pampering", 77 percent are "open" to socializing with locals, and 77 percent are "self-expressive" by seeking out new experiences.

Schroeder pointed to the adoption of technology to cater to unique needs. For instance, the hassle of choosing room types, floors, even locations (such as closer to the gym, far away from the elevator), can now be achieved with a few taps on a mobile device through Hilton Honors app, or via local partnerships with WeChat, where the hotel giant runs a mini program that facilitates everything from booking to payment.

According to Schroeder, this leaves guests more time for personalized experiences with the help of a concierge who can tell them the secrets of the city they are visiting, rather than being shackled to simple and redundant logistics tasks.

"We will continue to be absolutely positive about domestic travel in China, given that 11 percent of GDP growth here is related to tourism and the government is pushing ahead with tourism-related projects," he said.

The "me generation" who thrive on being in the limelight, relish opportunities to be visible, including sharing images through social media to express their identities.

"People post on Weibo, on WeChat and Instagram, showing they are proud of their happiness," he said. "And this is a trend where Asia-Pacific is ahead, and China in particular."

This is also in accordance with a related finding by consultancy firm McKinsey, which said trendseekers tend to venture into new territories and follow popular routes on social media such as Douyin or Instagram.

Contrary to the myth that these tourists prefer their own cuisine, Chinese travelers do go to certain destinations specifically to try food. To cater to that need, Schroeder said there are 11 exceptional dining venues offering an incredible selection of unique, immersive experiences at Waldorf Astoria's newly opened resort in the Maldives.

According to hospitality intelligence firm STR, about one quarter of rooms under construction in the Asia-Pacific region belong to the Hilton group, a figure that increases to one-third in China. Waldorf Astoria is on course to open its fourth property in the coastal city of Xiamen in Fujian province this summer.

Another driver is an ever-expanding demographic that is defined as three-generation travel. This refers to travelers seeking more spacious hotels, with an increasing variety of needs, and more leisure time, unplugging from stressful urban life and relaxing with family and friends, Schroeder said.

The proportion of luxury hotels in China could eventually expand to nearly 40 percent from the current 20 percent, thanks to rising disposable incomes and a growing propensity of travelers to find places to stay that fit their personalities, said Chen Xin, an analyst at UBS Securities who specializes in the hospitality industry.

"As income growth outpaces price tags for rooms in five-star hotels, we are seeing the majority of guests shifting from business travelers to leisure travelers in these hotels in China," Chen said.

"That means spending will not just grow but become much more dynamic in sectors that cater to individual pursuits."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产伦精品一区二区三区无广告 | 玖玖视频精品 | 伊人久久影视 | 成人综合网址 | 久久黄色一级视频 | 精品欧美一区二区三区精品久久 | 欧美做爰孕妇群 | 国产免费影院 | 成人久久久 | 特黄特黄一级高清免费大片 | 精品国产一区二区三区久久 | 亚洲黄色在线视频 | 亚洲美女色成人综合 | 毛片免费看看 | 美女视频黄a视频免费全过程 | 亚洲国产成人精品激情 | 日韩无砖专区体验区 | 国产五区 | 久久中出 | 黑人巨大videos极度另类 | 久久成人在线 | 亚洲香蕉一区二区三区在线观看 | 亚洲 欧美 成人日韩 | 在线国产网站 | 国产亚洲国产bv网站在线 | 成人毛片免费观看视频在线 | 国产片网址 | 91精品国产免费久久国语蜜臀 | 美女双腿打开让男人桶爽网站 | 欧美视频网站在线观看 | 成人区在线观看免费视频 | 亚洲最新网站 | 欧美美女网站 | 久久久久久久久久免免费精品 | 亚洲国产精品ⅴa在线观看 亚洲国产精品aaa一区 | 杨幂国产精品福利在线观看 | 美女图片131亚洲午夜 | a级毛片免费观看在线播放 a级毛片免费看 | 三级午夜三级三点在看 | 男人的天堂欧美 | 性生活视频网站 |