久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Exporters casting gaze homewards

By HE WEI in Shanghai | China Daily | Updated: 2020-05-27 10:23
Share
Share - WeChat
Workers of a cross-border e-commerce company in Changsha, Hunan province, sort products and pack them at its warehouse in late February, for shipments to customers. [Photo/Xinhua]

"Now e-commerce helps bridge us with smaller-scale merchants that were previously unattainable to us," he said. "They may start ordering socks of just 30 to 50 pairs each time, but given the sheer numbers, they constitute a stable source of income."

In a news briefing on April 10, Ren Hongbin, assistant minister of commerce, said the government will encourage strengthened cooperation between exporters and leading domestic e-commerce platforms by showcasing quality export merchandise to Chinese shoppers and accelerating their circulation in the domestic market.

But the transformation is by no means an easy feat. The first challenge lies in the different requirements by domestic and foreign customers.

"Under the previous model of doing bulk trading, we are fairly distant from end users so that we basically produce products based on what we are told. But now we need to be a lot more nimble and responsive to local customer needs," Ma said.

For businesspersons like Ma, the previously unexplored domestic retail sector offers a glimpse of the power of "data analytics"-the need to have a clearer picture of customer profiles, their predispositions and the timing and even tactics of new product launches.

Market knowledge is increasing thanks in part to a broader initiative launched by Alibaba called "2020 Spring Thunder Initiative", which aims to help small and medium-sized enterprises in China succeed during the trying circumstances of the novel coronavirus pandemic.

To achieve this, Alibaba is fostering 10 digitized manufacturing clusters with production output valued at tens of billions of yuan. The group hopes this will help some 1,000 factories realize direct-to-consumer sales of over 100 million yuan per factory within three years.

For 1688.com, it will facilitate export companies to set up virtual storefronts on its site, launch dedicated promotional campaigns to boost sales and help identify prospective buyers through digital presentations.

"The consumer insights we've obtained stand to provide invaluable advice on pricing, customer preferences, sales channels and marketing techniques. We also help merchants with destocking and devise popular items through special campaigns," Wang said.

Hai said a comprehensive command of customer needs buoyed by statistics has equipped him with much better market sensitivity, and such a data-driven approach is being applied and optimized within the plant's daily operations.

"Now we can cease producing unmarketable goods outright and add production capacity to those sought-after items. It helps us stay informed of market trends," he said.

Among value-added services offered by 1688.com, Wang said, are free online courses that systematically provide export-driven business owners with basic e-commerce know-how and logistics solutions that help companies handle random, scattered orders.

Li from Langtian Apparel approved of the "flexible manufacturing" model, saying the demand-driven approach not only helps chip away at stockpiles, but unexpectedly brings about a lasting and more enterprising change-a surge in profitability.

"Despite growing complexity in customer orders, all of our staff now prefer to do domestic sales because they generate far bigger margins compared with traditional OEM, or original equipment manufacturer-based foreign trade," said Li.

Zhong Jialiang, vice-general manager of Guangdong Jinhui Knife and Scissors, which mass produces on behalf of German kitchenware brand Zwilling, concurred that the status quo has propelled him to revisit the OEM model: manufacturing based on requirements and getting minimal margins.

"To be honest, we were initially forced to turn to the domestic market via e-commerce channels amid the pandemic. But our products are sold at much more lucrative prices at home than abroad," Zhong said, adding that profitability could potentially be many times higher in the domestic market compared with overseas sales.

"That's why we are about to change our business portfolio, from an even distribution of domestic sales and foreign trade, to 90 percent of sales targeting the domestic market," he said.

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产成人精品免费视频大全可播放的 | 国产精选一区二区 | 国产在线观看精品一区二区三区91 | 成人黄色免费网址 | 亚洲网站在线观看 | 亚洲精品久久久久综合中文字幕 | 日韩免费一区二区三区 | 欧美黄免在线播放 | 久久久精品成人免费看 | 在线观看亚洲精品国产 | 亚洲一区二区在线成人 | 久久久久久久国产精品 | 国产男女 爽爽爽爽视频 | 1024手机基地在线看手机 | 国产三级播放 | 欧美高清视频在线观看 | 亚洲国产精选 | 人与拘一级a毛片 | 日本午夜精品 | 特级毛片aaaa免费观看 | 成人网18免费软件 | 亚久久伊人精品青青草原2020 | 男人天堂日韩 | 成人国产精品免费网站 | 日韩国产免费一区二区三区 | 久久视频精品53在线观看 | 97精品国产福利一区二区三区 | 美女黄网站色一级毛片 | 国产成人精品三级在线 | 九九99香蕉在线视频免费 | 色青五月天 | 男人透女人超爽视频免费 | 免费国产黄网站在线观看视频 | 国产综合精品久久亚洲 | 午夜两性视频 | 毛片免费观看网址 | 久久精品免费全国观看国产 | 欧美日韩国产亚洲一区二区 | 亚洲一区二区三区在线网站 | 亚洲高清自拍 | 久久91精品牛牛 |