久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Metro to expand omnichannel services in China

By WANG ZHUOQIONG | China Daily | Updated: 2020-06-24 08:00
Share
Share - WeChat
A shopper buys meat products at a Metro store in Shanghai. [Photo/CHINA DAILY]

Metro China, a retailer jointly owned by Beijing-based Wumei Group and German wholesaler Metro AG, is expanding its retail footprint in the country and further strengthening its omnichannel services through collaborations with digital retailing solution provider Dmall, according to company officials.

Claude Sarrailh, CEO and president of Metro China, said Metro and Dmall, both of which are under Beijing-based retailer Wumart's ecosystem, have jointly conducted four weeks of tests on an online ordering and cold-chain delivery service for individual customers.

The service, which is currently available in Beijing, enables Metro to deliver 1,000 orders a day of fully integrated cold chain services. The testing was largely focused on how to guarantee that the products were maintained in the right temperature despite the long distance outside of the stores before reaching the homes of individual customers.

Previously, Metro China, a mix of retailing and wholesale solutions, had provided cold chain delivery services to business customers such as canteens with larger volumes and in designated routes and frequencies.

"Metro is very good at processing food and is well-versed in food safety and quality. But we did not have strong cold chain solutions for delivery services," said Sarrailh. "It was a challenge to keep same level of quality and safety for merchandises at stores and in delivery. China is quite a hot country and it is risky to transport fresh products on the back of motorcycles."

With digital support from Dmall, Metro has started using electronic trucks to deliver food and products within a distance of 7 kilometers from their stores.

He said the plan is to launch the cold chain deliveries at all Metro stores in the country by next year. Wumei, Wumart's holding company, currently holds an 80 percent stake in Metro China, while Metro AG holds 20 percent.

"We will accelerate our expansion in the country to 5 to 10 stores next year and to 10 to 20 stores in 2022," said Sarrailh.

"The priority is to increase the density of our network in cities we have been already in."

Sarrailh said the COVID-19 pandemic has raised awareness about food safety and quality.

Having joined the Wumei's family, Metro said it has benefited from the synergy as information flow has become more transparent and the company is digitally empowered with support from Dmall.

"We have a Dmall team in our Shanghai office to provide operational systems for Metro," he said.

In addition to digital empowerment, Wumart's strong capacity in localized buying, particularly in vegetable and foods and special packaging, has also been a plus for Metro.

Wumart also has a strong willingness to improve its food quality processing and procurement, which has been a long-term strength of Metro and an area for greater synergy.

Wumart said it will join Dmall and Metro to provide directly procured products for small business owners in Beijing to alleviate their difficulties during the challenging time. The retailer's strong network for fresh goods has provided supplies to more than 2,000 small businesses, catering outlets and canteens as well as convenience stores. These business customers are able to order on Dmall's digital platform and the orders are expected to arrive the following day.

Jason Yu, general manager of Kantar Worldpanel China, said Metro has managed to keep the independence of its brand while quickly embracing digital transformation in the Chinese market.

"Metro consumers are able to order through Dmall's mobile application and get their orders at home, thereby greatly improving the shopping experience. It has also met the demand for high-quality imported and private branded merchandise from affluent individual consumers," said Yu.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产a级午夜毛片 | 91免费永久在线地址 | 国产午夜精品理论片在线 | 69中国xxxxxxxx18 | 久久国产精品一国产精品 | 欧美ⅹxxxx视频 | 九九九免费视频 | 一区二区三区在线看 | 久久99国产亚洲精品 | 日韩精品中文字幕一区二区三区 | 欧美激情综合亚洲五月蜜桃 | 国产国语对白一级毛片 | 久久高清一区二区三区 | 久久久国产99久久国产一 | 国产成人免费在线观看 | 中文字幕精品一区二区2021年 | 亚洲欧美综合国产不卡 | 中文字幕在线看 | 国产免费一区二区在线看 | 精品日韩欧美 | 国产高清精品毛片基地 | 欧美一区二区精品系列在线观看 | 99久久国产综合精品网成人影院 | 特级片免费看 | 在线 | 一区二区三区 | 免费a级在线观看播放 | 国产成人精品一区二区 | 131美女爱做免费毛片 | 精品一区二区三区中文字幕 | 精品在线观看视频 | 国产乱纶| 亚洲三级网址 | 伊人久久免费 | 亚洲欧美中文在线观看4 | 国产成人区 | 欧美视频在线一区 | 最新国产美女一区二区三区 | 亚洲免费看片 | 成人免费的性色视频 | 国产做爰一区二区 | 国产中文字幕免费观看 |