久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Lego posts strong H1 double-digit growth in major markets

By Wang Zhuoqiong | chinadaily.com.cn | Updated: 2020-09-02 20:19
Share
Share - WeChat
Lego opened a flagship store in Hangzhou in June, the fourth in the country, with two in Shanghai and one in Beijing. [Photo provided to chinadaily.com.cn]

Christiansen said during the first half the company attracted new builders of all ages who turned to Lego play to help them through difficult times.

During the first half of 2020, the group unveiled Lego Super Mario, an entirely new play experience that blends digital and physical play. It also launched Lego Monkie Kid, the first theme designed around Chinese folklore to make the brand and products more relevant to local consumers.

On enhancing digital engagement, in the first six months, downloads of Lego digital building instructions doubled to 2 million and every two seconds a piece of content was shared on Lego Life, a digital play app, which has more than 9 million users.

Visitors to the Lego.com e-commerce platform doubled to more than 100 million in the first half of 2020, compared with the same period a year ago, a key factor fuelling its online sales. In China, Lego renovated its Tmall store into its flagship store in August as a directly operated e-commerce platform to bring more innovated products and experiences for consumers in China.

The company plans to continue to expand offline.

It is on track to open about 120 new retail stores in 2020, 80 of those in China. During the first half, it opened 46 retail stores, 30 in China.

The CEO is confident of the rising opportunities for an omnichannel business model.

"We will continue to invest in upgrading our e-commerce capabilities to support both our retail partners and own platform and continue to invest in creating fantastic physical brand experiences for shoppers and fans," said Christiansen.

|<< Previous 1 2   
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美日韩一区二区三区在线视频 | 三级黄色网址 | 国产成人综合网在线播放 | 久久99热精品免费观看欧美 | 久久久久久综合一区中文字幕 | 免费特黄一级欧美大片在线看 | 最新福利片v国产片 | 三级黄色片在线免费观看 | 亚洲日本va午夜中文字幕 | 岛国大片在线播放高清 | 好吊色37pao在线观看 | 欧美成人一级毛片 | 最近日本免费观看视频 | 黄色网址网站 | 绝对真实偷拍盗摄高清在线视频 | 97久久草草超级碰碰碰 | 国产99视频精品免费观看7 | 国产欧美17694免费观看视频 | 欧美午夜网站 | 欧美一区二区三区免费不卡 | 欧美a级完整在线观看 | 成人午夜在线播放 | 欧美黄免在线播放 | 国产亚洲精品久久精品6 | 99pao在线视频成精品 | 国产日韩欧美自拍 | 国产边打电话边做对白刺激 | 在线视频一区二区三区 | 中国女警察一级毛片视频 | 狼人总合狼人综合 | 久久99在线 | 成人三级精品视频在线观看 | 亚洲国产一区二区三区a毛片 | 99久久久免费精品免费 | a级片免费 | 日韩欧美在线观看 | 日韩免费一级a毛片在线播放一级 | 亚洲第一区精品日韩在线播放 | 国产精品性视频免费播放 | 91一区二区在线观看精品 | 99re在线精品视频 |