久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Social enterprise quells poverty via handicraft sales online

By Zhu Wenqian and Yang Jun in Rongjiang County, Guizhou | China Daily | Updated: 2020-09-21 10:23
Share
Share - WeChat
File photo of the the Moon Hometown workshop. [Photo/rongjiang.gov.cn]

Yang Xiuli, 57, a resident of Rongjiang county in Southwest China's mountainous Guizhou province, began mastering embroidery decades back. Little did she imagine that one day she would make a living out of what was essentially a hobby.

She lives in a small wooden cottage, and used to work as a farm hand. Widowed at 36, she raised two children against odds.

In 2016, a flood damaged her home. A year later, with the help of the local government, she moved to a flat in town and landed a job as an embroiderer.

"I'm not getting younger, and not keeping in good health either. I can't do heavy work in the fields anymore. Women who live here know how to embroider. We learnt this skill when we were younger. A piece of work involving embroidering a pair of butterflies can make me 18 yuan ($2.6)," Yang said.

Like Yang, about 120 elderly employees, whose average age is 65, work at the Moon Hometown workshop. Without any formal training, they have attained a certain degree of mastery in the craft. Their monthly average salary is around 3,000 yuan, and they make money based on the number of embroidered products they make daily, according to the workshop.

Co-founded in April 2018 by the local government and designer Liu Yang, who is of the Miao ethnic group and a native of Rongjiang, the Moon Hometown workshop is a social enterprise that focuses on poverty alleviation through the revival of the handicraft industry with indigo elements.

Of the more than 3,000 villages in Rongjiang, many have long been deeply poverty-stricken. The county does not have much centralized arable land, and it is one of the key targets of the country's poverty alleviation work.

Yet, it has suitable climate and the soil for planting indigo. The county is gradually lifting itself out of poverty, leveraging the development of indigo-related sectors.

The leaf of indigo can be made into indigo-dyed cloth, and the root part serves as the raw material for traditional Chinese medicine Radix isatidis. After fermentation, indigo will be able to dye cloth and the natural colorant won't have any adverse impact on the environment.

In May last year, the company started its operations. With a bit of innovative thinking, it designed customized cultural creative products with indigo elements. They included cups, plates, bags, and clothing for corporate customers. In the workshop, employees dye cloth with indigo colorant, and then make clothing by weaving and embroidering.

The company has opened a few brick-and-mortar stores in the region, and plans to open more such stores at some malls and sightseeing spots nationwide. In addition, it operates an online store on Taobao, an online marketplace owned by Alibaba.

In August, livestreaming celebrity Li Jiaqi selected a stylish bag co-made by the workshop and a factory out of more than 800 different styles of bags. He promoted the bag online and sold more than 20,000 pieces of the product, and helped the workshop to significantly increase its revenue.

So far, the Moon Hometown workshop has created a complete handicraft production chain, including design and development, embroidery, and sales. It has also seized the business opportunities of New Retail.

"We are trying to connect the traditional indigo elements with fashionable cultural and creative products that young consumers are interested in, to achieve sustainable growth," said Liu Yang, co-founder of Moon Hometown.

"Indigo can help derive and create multiple business opportunities. By integrating fragmented intangible cultural heritage and handicraft resources in the county and helping them to connect with the market, the traditional culture in the area can be revitalized," he said.

Che Weiwei in Rongjiang contributed to this story.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产cao | 国产成人综合洲欧美在线 | 一级亚洲 | free性欧美嫩交 | 久久在线视频 | 国产欧美日韩精品第一区 | 国产乱理片在线观看夜 | 亚洲精品久久一区影院 | 日韩免费毛片全部不收费 | 久草视屏 | 欧美一级一一特黄 | 国产成人一区二区三区免费观看 | 亚洲精品一区二区三区中文字幕 | 美国的毛片免费的 | 在线日韩三级 | 一个人看的免费高清视频日本 | 国产成人精品视频免费大全 | 久久日本三级韩国三级 | 伊人黄网| 日本加勒比在线视频 | 国内精品亚洲 | 成年人在线观看视频免费 | 特级aaa片毛片免费观看 | 久草在线视频在线观看 | 久久在线免费视频 | 亚洲天堂久久精品 | 成人午夜网站 | 毛片大全在线观看 | 欧美顶级毛片在线播放小说 | 亚洲人欧洲日韩 | 成人免费毛片观看 | 国产片91人成在线观看 | 欧美极品第1页专区 | 亚洲国产情侣一区二区三区 | 亚洲日产2021三区 | 特级一级全黄毛片免费 | 久久y| 一区二区三区四区国产精品 | 成人精品亚洲人成在线 | 福利视频在线午夜老司机 | aaa色|