久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Lifestyle
Home / Lifestyle / News

Instant noodle makers reap rich rewards

Firms come out with diversified offerings, campaigns to suit the tastes of various consumers, Zhu Wenqian reports.

By Zhu Wenqian | CHINA DAILY | Updated: 2020-10-03 09:16
Share
Share - WeChat
Visitors check out various types of instant noodles at the booth of Master Kong, a food and beverage company, during an exhibition in Guangzhou on Aug 30. LI ZHIHAO/FOR CHINA DAILY

Convenient to cook and easy to preserve, instant noodles have become one of the few products that remained unaffected by the COVID-19 epidemic and instead saw a surge in sales. Buoyed by the resurgent demand, companies are now increasing their investments on the products by making them more delicious and healthy to meet the discerning tastes of consumers.

Master Kong of Tingyi Cayman Islands Holding Corp, China's largest instant noodle maker, has been cashing in on the higher-end segment of the market and seen positive results.

During the first six months of this year, Master Kong saw its instant noodle business achieve sales revenue of 14.9 billion yuan ($2.2 billion), up 29.16 percent on a yearly basis. During the period, its net profit stood at 1.69 billion yuan, up 93.54 percent on a yearly basis, according to the company.

The company's higher-priced instant noodle products saw sales revenue soar by 47.8 percent on a yearly basis during the same period, while instant noodles in cups reported double-digit growth, the company said.

"Convenience food is becoming more healthy, safe and distinctive. Retailers need to make innovations to provide products with better taste, more attractive packaging and high-quality raw materials to meet the changing demands," said Shen Qun, a professor at the College of Food Science and Nutritional Engineering of China Agricultural University.

From January to June, major instant noodle maker Uni-President China Holdings Ltd achieved sales revenue of 5.21 billion yuan, up 22 percent year-on-year. Uni-President said it has been focusing on using better raw materials, including the use of broth and more healthy and fresh cold noodles.

Japanese convenience food and instant noodle maker Nissin Foods Co Ltd saw sales of convenience foods in China reach HK$1.74 billion ($224.5 million) in the first half of this year, up 15.9 percent on a yearly basis.

Targeting increasingly diversified demands in the market, Nissin Foods has endeavored to innovate with different ideas. For female consumers who would like to keep fit, the company has launched high-fiber and low-calorie products. For the elderly group, it has introduced Japanese buckwheat noodles in small packages. For young people, it has launched featured products such as noodles in Thai style Tom Yam Kung soup (spicy seafood soup), and Lanzhou beef noodles.

Kazuo Kawasaka, director of Nissin Foods (China) Holdings Co Ltd, said: "We have put an inner cover inside the instant noodle package to place the fork separately in one of our cup noodle products in China. We take the demand of consumers as the highest principle of innovation. We found the purchasing frequency of the product increased after the launch of such designs."

Kiyotaka Ando, chairman and CEO of Nissin Foods and the director of World Instant Noodles Association, said the pandemic has brought irreversible changes to people's lifestyles. The instant noodle industry has shown its resilience in fighting the crisis, and the supply chain of the sector has been able to maintain regular operations.

At the same time, the instant noodle industry needs to draw up new strategies regarding issues such as climate change and environmental protection. It can further promote some environment-friendly measures, such as introducing biological material packaging and contribute to the reducing of greenhouse gas emissions and continue to raise the value of instant noodles, Ando said.

Unlike before, increasingly advanced automatic manufacturing equipment and logistics have helped the convenience food industry to raise its overall strength and advantages.

Shao Wei, vice-president of Chinese Institute of Food Science and Technology, said: "The market has shown a huge demand for convenience food since the outbreak of COVID-19, as the governments of various countries and regions are urging people to go outside of the house as little as possible.

"We need to research on the changed market demand after the epidemic comes under more control and upgrade the products and management models accordingly, and tap more young consumers through digital sales channels," she said.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 一级做人爱a视频正版免费 一级做性色a爱片久久片 | 欧美特级特黄a大片免费 | 亚洲天堂男| 久久久久久久久性潮 | 亚洲码一区二区三区 | 亚洲在线观看免费 | 久久久久久久国产精品视频 | 国产区一区二区三 | 手机免费看毛片 | 麻豆传媒一区 | 亚洲欧美手机在线观看 | 免费一级网站 | 国产美女高清一级a毛片 | 男女男精品视频网站在线观看 | 久久永久免费 | 欧美2区 | 久草手机在线视频 | foot国产女王脚视频 | 日韩在线精品视频 | 91精品手机国产在线能 | 国产免费久久精品久久久 | 能直接看的一级欧美毛片 | 久草在线免费新视频 | 女人一级特纯黄大片色 | 青草欧美| 玖草资源在线 | 国产成人高清视频在线观看免费97 | 国产精品视频久久久 | 久久高清一级毛片 | 一本一本久久a久久精品综合麻豆 | 日韩特级片 | 日本手机看片 | 亚洲国产最新在线一区二区 | 在线观看免费视频网站色 | 亚洲国产欧美目韩成人综合 | 欧美日韩一区二区在线观看 | 九九成人免费视频 | 久久ri精品高清一区二区三区 | 日本亚欧乱色视频在线网站 | 91成人网 | a一级特黄日本大片 s色 |