久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Focus

Suning continues shift online, product diversification

By Wang Zhuoqiong | China Daily | Updated: 2020-10-21 10:06
Share
Share - WeChat
Jewelry retailers showcase products through a livestreaming promotion session in Quguangguang, a mall of Suning, in Nanjing, Jiangsu province, in September. LIU LI/FOR CHINA DAILY

Livestreaming video hosting that allows consumers to watch broadcasts in real time and purchase products recommended by hosts has become a solution for brick-and-mortar retailers such as Suning.com, which opened its first livestreaming store in Nanjing, Jiangsu province, on Sept 30.

Quguangguang, which means "joy of shopping" in Chinese, has been launched by Suning, the country's leading home appliance seller turned omnichannel retailer, so as to integrate livestreaming marketing and livestreaming hosting incubation into their brick-and-mortar stores, offering consumers buying-on-sight shopping experiences.

The virtual shopping center is refurbished with professional live broadcasting studios where livestreaming hosts can sell products ranging from cosmetics, skin care products, infant and maternity products, toys and food, each sporting relevant backgrounds. For example, foodstuffs are often marketed in real kitchens where hosts are able to demonstrate how to prepare and enjoy various dishes.

Conventional sales forces are no longer required at Quguangguang stores as staff now have been trained to become livestreaming salespersons, Suning said. Professional livestreaming hosts have been invited to join store to help sell products online, with stores providing one-hour delivery services within 3 kilometers.

Quguangguang works with Zhihu, a Chinese Q&A forum akin to Quora, and TiGeek, a content-sharing platform, to focus on offline content interactions and to present activities held at Quguangguang by showcasing the application of technology in daily life.

Suning said Quguangugang is expected to serve as a retail store and an incubator for livestreaming hosts. One of its objectives is to train at least 50,000 part-time livestreaming hosts to manage their private domain traffic. The business model, said Suning, will be applied to all retail stores in Suning.

By collaborating with consumer brands to launch official online flagship stores, offline demonstration studios and livestreaming stores, Quguangguang plans to develop 1,000 brands that each sell more than 20 million yuan ($2.97 million) a year through livestreaming in three years.

The stores provide free space for selected local entrepreneurs to develop consumer brands to boost job markets and innovation.

The introduction of its new livestreaming retailing format follows Suning's nationwide expansion pace by developing multiple shopping scenarios. Between the end of September and Oct 8, Suning had opened more than 300 stores nationwide under its various brands, including Suning Retail Cloud, to build one-stop shopping and customized consumption experiences.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 看一级特黄a大片日本片 | 欧美一级特黄aa大片在线观看免费 | 欧美乱一级在线观看 | 91精品乱码一区二区三区 | 欧美成人精品手机在线观看 | 一本色道久久99一综合 | 欧美另类视频在线观看 | 97久久精品一区二区三区 | 久久国产精品亚洲 | 高清性色生活片欧美在线 | 国产成人精品午夜在线播放 | a级毛片在线观看 | 日韩三及片 | 国产一级黄毛片 | 免费在线一区二区三区 | 国产美女91视频 | 国产成人一区二区三区影院免费 | 特黄特黄一级高清免费大片 | 久青草青综合在线视频 | 手机看片自拍自自拍日韩免费 | 国产91丝袜美腿在线观看 | 国产精品天堂avav在线 | 亚洲免费精品视频 | 99国产国人青青视频在线观看 | 黄网站色成年小说系列 | 欧美日韩精品一区二区三区视频播放 | 波多野吉衣 免费一区 | 日本高清免费视频www | 成人a一级毛片免费看 | 国产视频a| 亚洲人成在线播放网站岛国 | 成年人免费观看视频网站 | 国产jk福利视频在线观看 | 国产欧美日本亚洲精品五区 | 日日干日日操日日射 | 全免费a级毛片免费看不卡 全免费毛片在线播放 | 亚洲一区精品在线 | 亚洲haose在线观看 | 日韩欧美视频一区二区三区 | 国产精品日产三级在线观看 | 国产一区二区三区四区在线观看 |