久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Chinese brands on the cusp of global recognition, report says

By Fan Feifei | chinadaily.com.cn | Updated: 2020-11-25 17:20
Share
Share - WeChat
Fortune magazine's China edition and US-based strategic advisory services provider Ries released a new report on Chinese brand recognition on Tuesday. [Photo provided to chinadaily.com.cn]

Chinese enterprises should ramp up efforts in brand-building, with tea, Chinese food, clothing, electric vehicles and herbal skincare products having huge growth potential to establish global brands, according to a report released by Fortune magazine's China edition and US-based strategic advisory services provider Ries.

The report said the world's perception of Chinese brands is gradually escaping the "low-end" label. High-income groups have a better recognition of Chinese brands, and technology and innovation has become a new way for Chinese brands to reach the global stage. In addition, overseas consumers have a deeper impression on Chinese brands compared to the simple "Made in China" expression.

Xiao Yao, partner at Ries China, said "mind resources" are cognitive resources accumulated over a long period of time, and in the process of building a global brand, enterprises often pay more attention to tangible assets, such as capital, teams and technology, while ignoring intangible assets such as brand recognition.

Xiao noted methods for building a global brand are not all the same, based on the different characteristics of national "mind resources" in different categories.

For instance, tea enterprises should emphasize the characteristics of "China", as tea has a long history in China, while automobile enterprises need to combine technology and innovation -- China's newer labels -- to deeply explore potential opportunities.

Since the establishment of Ries China in 2007, it has become a leader in the positioning strategy consulting field in China and provided brand and strategy consulting services to several major Chinese companies, including Great Wall Motor, Robam Appliances, Moutai, Wanglaoji and Deppon Express.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 日韩城人视频 | 欧美美女视频网站 | yy6080午夜国产免费福利 | a级特黄毛片免费观看 | 亚洲欧美一区在线 | 午夜伊人| 国产一级aaaaa毛片欧美 | a毛片网站| 欧美成人xxx | 在线 中文字幕 日韩 欧美 | 成人免费观看www在线 | 久久久国产在线 | 国产性做久久久久久 | 99在线观看精品视频 | 免费看成人毛片日本久久 | 男女男精品视频在线播放 | 日韩精品一区二区三区乱码 | 香蕉521av网站永久地址 | 欧美片能看的一级毛片 | 国产精品手机在线 | 午夜私人影院免费体验区 | 国产午夜毛片一区二区三区 | 欧美经典成人在观看线视频 | 欧美特黄高清免费观看的 | 国产91丝袜在线播放九色 | 久草看片 | 欧美多人三级级视频播放 | 欧美成人影院 在线播放 | 神马午夜-午夜片 | 中文字幕免费 | 97sese论坛| 日韩成人中文字幕 | 在线欧洲成人免费视频 | 国产精品亚洲片夜色在线 | 老太婆性杂交毛片 | 北岛玲亚洲一区在线观看 | 国产自约视频 | 欧洲老妇bbbbbxxxxx | 一级国产视频 | 91香蕉国产 | 毛片欧美|