久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Bilibili looking to enhance online presence

By HE WEI in Shanghai | China Daily | Updated: 2020-12-15 10:35
Share
Share - WeChat
Avid viewers attend an annual release announcement of upcoming Chinese anime productions in November in Hangzhou, Zhejiang province. [Photo/China Daily]

You may have heard Bilibili referred to as China's answer to Netflix, YouTube or Reddit. The fact is that it's a mixture of the trio, with an added sense of community belonging.

Initially featuring Japanese anime, comics and games, the 11-year-old streaming site is a good barometer of trends among China's younger demographic, which now watches TV dramas, learns foreign languages and picks up cooking techniques via the platform.

With 197.2 million active users as of September, Bilibili is now walking a fine line between pampering existing users and venturing into an emerging category-Chinese cartoons.

During a news conference last month dubbed "Made By Bilibili 2020-2021", the company announced the launch of 33 new animated film titles for next year. They include a coproduction of New Gods: Nezha Reborn, a story from Chinese legend produced alongside animated film specialist Light Chaser Animation Studios.

The theatrical release of Fairies Albums is also in the pipeline. Its anime series of the same name has garnered over 100 million views on Bilibili since its April debut.

Plenty of progress has been made since the inception of the inaugural Chinese-made anime release conference in December 2018, said Li Ni, vice-chair and chief operating officer of Bilibili.

This year alone has seen a total of 106 Chinese anime titles launched on the site, while the overall viewing hours of locally produced anime on Bilibili have jumped 98 percent year-on-year, Li said at the event without disclosing detailed figures.

"Between 2014 and 2024, we have this 10-year vision for animation at Bilibili-to become a Chinese anime hub that can help drive the industry's development in Asia and grows in terms of both output and audience. After 2024, we hope Bilibili will support and witness the birth of new Chinese anime superheroes and blockbuster animation hits," she said.

Bilibili is sparing no efforts in adapting existing movies or other successful works.

In the pipeline include an adaptation of the Chinese hit novel The Longest Day in Chang'an, whose animated series follows the storyline of the novel's protagonists.

A partnership was also inked to release an anime series based on Chinese action-comedy franchise Detective Chinatown.

Bilibili is moving into the mainstream scene by offering standard fare like textbook tutorials as well as serious knowledge-sharing content covering everything from medical to military matters.

Analysts view the company's ventures into the broader movie sphere a critical step forward to appeal to a wider user base.

"Bilibili has sought to reposition itself as a platform not only for animation fans, who were the initial users of its service, but also for moviegoers, gaming enthusiasts and merchants amid rising competition," said Charlie Chai, an analyst at consultancy 86Research, which focuses on China's internet, technology and consumer trends.

Chai said Bilibili's professional user-generated content serves as a glue to online communities and looks like a more sustainable business model than domestic peers like iQiyi and Youku, which plunk down tens of millions of yuan into content acquisition.

In the third quarter, Bilibili's 197.2 million active users were up 54 percent from the same period a year earlier. But it also booked a growing net loss, which jumped 2.27 times year-on-year and could be attributable to rising marketing dollars spent on brand awareness.

Such anxiety, however, could be somewhat quelled by the expected spending power and willingness of Generation Z consumers. Research by QuestMobile predicted the demographic will make up two-thirds of all online entertainment consumption by 2023. Gen Z refers to those born between 1996 and 2010.

"Millennials and Gen Z Chinese consumers pay for content," said Tanya Van Gastel, a columnist at Content Commerce Insider, which focuses on branded entertainment. "For brands looking to diversify ad placements away from display ads-knowing fully well that branded content is 22 times more engaging than display ads-Bilibili offers an opportunity."

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 黄色毛片视频在线观看 | 日韩欧美亚洲每的更新在线 | a级毛片免费播放 | 亚洲欧美视频在线播放 | www.三级| 视频一区在线观看 | 色视频一区二区三区 | 国产精品日韩一区二区三区 | 看亚洲a级一级毛片 | 一区二区三区视频免费观看 | 国产第一页久久亚洲欧美国产 | 高清一本之道加勒比在线 | 久久久久久久久久久福利观看 | 国产男女免费视频 | 国内自拍亚洲 | 国产真人毛片一级视频 | 成年免费观看 | 亚洲性网| 久久福利资源站免费观看i 久久高清精品 | 欧美视频www | 国产专区一区 | 直接在线观看的三级网址 | 中文国产成人精品久久久 | 免费人成网站免费看视频 | 国产精品激情丝袜美女 | 欧美黑寡妇特a级做爰 | 亚洲精品久久久久中文 | 黄色三级在线 | 久久精品久久精品久久精品 | 成人无遮挡毛片免费看 | 日本韩国欧美在线观看 | 精品欧美高清一区二区免费 | 男人操美女逼视频 | 在线视频日韩精品 | 无码孕妇孕交在线观看 | 国产成人a在一区线观看高清 | 国产在线观看免费视频软件 | 精品精品国产高清a毛片 | 三级黄a| 国产高清国产专区国产精品 | 国产最爽的乱淫视频国语对 |