Consumption power

As retailers continue to go digital and provide a better experience for customers, shoppers have also contributed greatly to the economy, thanks to their rising incomes.

Beijing residents are earning more than before, with per capita disposable income in 2019 ranking second among China's municipalities and provinces, according to the city government.

Per capita disposable income in the capital in 2019 reached 68,000 yuan, up from 48,000 yuan in 2015, representing average annual growth of 6.6 percent, according to Lin Enquan, deputy head of the Beijing Development and Reform Commission.

The upcoming opening of Universal Studios Beijing, and the Winter Olympics next year, are expected to further inspire Beijing retailers and attract more customers.