久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Industries

Carriers look to refill cabins with promotional activities

By ZHU WENQIAN | China Daily | Updated: 2021-03-18 09:26
Share
Share - WeChat
A Juneyao Air employee offers a lesson in flying via livestreamed simulation on Bilibili in March in Shanghai. [Photo provided to China Daily]

Post-pandemic wanderlust helping lift confidence among domestic airlines

More domestic airlines are expected to organize various activities and offer creative products to attract more travelers back to the skies as Chinese consumers show revived interest in jetting off on getaways, said market insiders.

Founded nearly 15 years ago, Juneyao Air, a Shanghai-based private carrier, said it plans to launch monthly livestreaming sessions featuring simulated flights to popularize aviation knowledge and better interact with viewers.

In early March, the carrier carried out its first livestreaming session featuring such simulations, thus providing aviation knowledge usually contained within cockpits.

The session, which was broadcast on video portal Bilibili, recreated the cockpit details of a commercial flight from Shanghai Pudong International Airport to Beijing Daxing International Airport.

A Juneyao pilot and a livestreaming anchor simulated a virtual flight on an Airbus A321neo aircraft using dedicated gaming hardware. It included the processes of taking off, cruising and landing. More than 10,000 viewers interacted online during the session.

"As an airline operating in the traditional transportation sector, we would like to communicate more with the public. Air travelers have become increasingly young and diverse, and their thinking and ways to acquire information are different from older generations," Juneyao said in a written reply.

"By interacting with viewers during livestreaming sessions, we can deliver brand value and learn more about their opinions, and thus improve our products," the carrier said.

This was Juneyao Air's first public service live broadcast of simulated flying. The company is considering selling flight tickets and related products during livestreaming sessions at a later date. It will analyze consumer reactions and expectations and decide on the portfolio of auxiliary products it will offer, the company said.

Since 2018, Juneyao has organized various activities for aviation fans, fueled by an emerging enthusiasm for aviation culture in China. Such events include inviting travelers to visit pilot training facilities and participate in debut flights on new routes.

The carrier said many young people have indicated a strong interest in the aviation sector, but they lack a means to learn more. Due to the COVID-19 pandemic, some online interactive channels have become more popular.

"The livestreaming sessions can help Juneyao Air gain more exposure and attention. By actively holding some activities and promoting its brand, the airline can brighten its reputation and fuel potential sales increases of flight tickets," said Yu Zhanfu, partner and vice-president for China unit at consultancy Roland Berger.

Previously, aviation culture was the domain of hard-core flying enthusiasts. Now, it has become prevalent as more people travel frequently and pay attention to aviation news and events, Yu added.

"Selling related products during livestreaming sessions will constitute a relatively small part of auxiliary income for airlines. The core strategic component that carriers focus on is building customer loyalty and stickiness, which will then stimulate ticket sales," Yu said.

Juneyao said that as the pandemic increasingly comes under better control in China, it has seen occupancy rates of its flights constantly increasing in recent days. For the upcoming Labor Day holiday in May, the number of people who have booked Juneyao flights is twice the number seen in the same period of 2019, it said.

In the past year, a number of domestic and foreign carriers have introduced various creative events to generate auxiliary business revenue amid the impact from the pandemic.

Late last year, Singapore Airlines allowed visitors to get a rare behind-the-scenes look at its training center with guided tours and activities.

Additionally, a number of foreign carriers such as Singapore Airlines, Lufthansa and Emirates Airlines have built their own premium brands. For instance, travelers can buy or use credits to redeem some in-flight products such as blankets on their official websites.

Guangdong province-based Shenzhen Airlines said that in the next few years, it will launch five series of cultural and creative products under its own brand, and promote them through social media platforms.

The carrier launched a group of self-designed products such as airplane models, soap gift box sets and pilot uniforms for children during a livestreaming session held last year.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美a级在线 | 精品一区二区三区中文 | 国产97在线视频 | 手机在线看a | 国产欧美在线播放 | 国产一区免费观看 | 成人a在线 | 黄色成人免费网站 | 国产精品久久在线观看 | 色偷偷在线刺激免费视频 | 久久99精品热在线观看15 | 久久性精品 | 特黄视频| 亚洲欧美精品一中文字幕 | 日本免费网站视频www区 | 久久精品无遮挡一级毛片 | 玖玖色视频 | 亚洲精品在线视频观看 | 99国产精品九九视频免费看 | 免费国产视频在线观看 | 国产特黄1级毛片 | 最近手机高清中文字幕大全7 | 国产91会所洗浴女技师按摩 | 亚洲成人一区 | 亚洲国产另类久久久精品小说 | 精品国产免费一区二区三区五区 | 美国一级毛片不卡无毒 | 高清韩国a级特黄毛片 | 国产欧美一区二区成人影院 | 一区二区三区影院 | 91精品国产福利尤物免费 | 日本一区二区三区在线 视频 | 欧美7777| 黄毛片一级毛片 | 欧美性色黄大片www 欧美性色黄大片一级毛片视频 | 欧美一区二区三区不卡 | www.三级| 91色综合综合热五月激情 | 亚洲国产精品大秀在线播放 | 亚洲精品高清在线观看 | 高清欧美不卡一区二区三区 |