久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Coca-Cola launches alcoholic drinks eyeing Gen Z

By WANG ZHUOQIONG | China Daily | Updated: 2021-06-04 09:30
Share
Share - WeChat
Bottles of Coca-Cola are seen at a Carrefour Hypermarket store in Montreuil, near Paris, France, Feb 5, 2018. [Photo/Agencies]

Global beverage giant Coca-Cola is banking on its newly launched Topo Chico Hard Seltzer to make further inroads into the alcoholic drinks segment in China, especially Gen Z consumers looking for trendier lifestyle, company executives said.

The company said Topo Chico, which is made from a gluten-free alcohol base and infused with sparkling water, has 4.7 percent of alcohol, sugar, zero fat and natural fruity flavors. It also marked the company's latest attempt to diversify offerings for customers wanting a "lighter lifestyle".

Topo Chico is currently available in Tangy Lemon Lime, Strawberry Guava, and Pineapple Twist flavors at various e-commerce and retail channels. The product is inspired by Topo Chico mineral water from Mexico, which was launched in 1895 and acquired by the United States firm in 2017.

The product's rapid launch in multiple markets over a short period of time is also part of the firm's "disciplined innovation" product strategy.

In recent years, Coca-Cola, which has more than 20 brands of over 100 kinds of beverages in China, has rolled out several soft drinks specific to the Chinese market, including Coca-Cola Ginger Plus and Schweppes Peach Soda Water.

As one of the subcategories of low-alcohol beverages, hard seltzer is still in an emerging stage in China and has great potential for further expansion, said Zhu Danpeng, a food and beverage analyst.

"Low-alcohol beverages, a crossover category between alcoholic and carbonated drinks, have gradually eaten up the market shares of non-alcoholic drinks," he said. "It has a better taste and is attracting a growing number of female consumers.

"From the Gen Z point of view, it is strategically important to add alcoholic drinks to Coca-Cola's product portfolio, as they have growth potential and the capability to increase revenue and profits," he said.

According to a report issued by Academia Sinica, China's domestic fruit wine industry was valued at approximately 231.5 billion yuan ($36.2 billion) in 2019. Over the past two years, consumption of such products rose by more than 50 percent in China, while it soared to 80 percent during last year's June 18 promotion gala.

Data from Euromonitor International show that cider and perry (fermented pear juice) sales grew to 790,000 liters last year from 787,300 liters in 2019, with revenue growing from 46.2 million yuan to 47 million yuan in that period.

Soda water or sparkling water saw rapid growth in recent years, with sales rising 43.9 percent in 2019 compared to that of a year earlier, according to Kantar Worldpanel.

Despite the interest shown by younger consumers for low-alcohol and sparkling water drinks, according to Euromonitor International, alcoholic drinks category in China has seen continuous decline in recent years, both in volume and in market value.

For example, sales of non or low alcohol beer declined to 53.4 million liters in 2020 from 59.9 million liters a year before, according to Euromonitor International, "largely due to a drop in low-end beer sales", said Zhu.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 欧美的高清视频在线观看 | 一级片日韩 | 欧美成人免费在线观看 | 亚洲国产成人久久午夜 | 久久88香港三级 | 国产精品久久久久久久久免费观看 | 超91精品手机国产在线 | 精品国产一区二区在线观看 | 国产乱理片在线观看夜 | 国产精品所毛片视频 | 亚洲一区二区三区久久 | 国产精品亚洲专一区二区三区 | 亚洲成人中文 | 日韩一级欧美一级在线观看 | 高清欧美不卡一区二区三区 | 国产精品久草 | 国产在线精品一区二区三区 | 国产操操 | 日本精品视频一区二区三区 | 国内交换一区二区三区 | 国产精品一国产精品 | 美女视频黄.免费网址 | 免费看一毛一级毛片视频 | 美美女下面被cao爽 美女131爽爽爽做爰中文视频 | 亚洲精品一区二区久久这里 | 伊人久热这里只有精品视频99 | 韩国免又爽又刺激激情视频 | 杨幂丝袜国产福利视频 | 成人老司机深夜福利久久 | 国产三级做爰在线观看视频 | 久久国产精品免费视频 | 亚洲制服丝袜美腿亚洲一区 | 久久国产精品免费一区二区三区 | 国产美女拍拍拍在线观看 | 国产1区2区三区不卡 | 国产高清在线看免费视频观 | 欧美综合精品一区二区三区 | 91精品免费国产高清在线 | 久草手机在线观看 | 色综合精品久久久久久久 | 欧美日韩午夜视频 |