久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Policies

Boosting economic power and tech prowess

By FAN FEIFEI | China Daily | Updated: 2021-11-15 09:00
Share
Share - WeChat
Customer service representatives of major e-commerce platforms print out courier delivery orders in Nantong, Jiangsu province, on Thursday. Record sales meant that this year's 11-11 order printouts were extraordinarily long. [Photo by XU PEIQIN/FOR CHINA DAILY]

Local and global brands shine as 11-11 breaks sales records, spurs consumption

Despite an unusually lukewarm start and low-key character, this year's "Double-11"-the 11-11 shopping carnival-still proved outstanding as it showcased China's immense consumption potential and the economy's resilience.

What's more, this year's edition confirmed the festival has evolved into the world's biggest shopping event from its humble beginnings in 2009, when it was conceptualized by Alibaba Group Holding Ltd as an occasion for singles to splurge (hence the Nov 11 date containing all four single numerals-"Singles Day").

The festival also got longer, spread over 11 days in offline and online formats, and rode latest technologies like livestreaming and online brand debuts to record sales (889.4 billion yuan or $139.2 billion from Alibaba and JD alone, up 15.6 percent year-on-year). Over the years, sales records have become part and parcel of 11-11, and this year proved to be no different, although sales growth of major e-commerce platforms slowed, industry insiders said.

That was somewhat offset by a refreshing development this year: e-commerce platforms utilized 11-11 to underline inclusive growth, eco-friendliness and the need to empower small and medium-sized brands.

With its customary steep discounts and shopping coupons, Singles Day reinforced an incontrovertible fact: China is the world's preeminent go-to market for products, brands, service providers, technologies, manufacturers and traders.

A vibrant market that packs huge consumption punch also means a fertile ground for economic growth, marked by rising per capita disposable incomes of consumers who are well served by convenient and efficient supply chain components like e-commerce channels.

All this ensured that presales for this year's Singles Day shopping carnival kicked off at 8 pm on Oct 20, four hours earlier than the previous years, to better cater to the growing demand from consumers.

On the first day of the presales, Li Jiaqi, a top livestreaming host also known as "king of lipstick", generated 250 million views and a staggering 10.6 billion yuan ($1.66 billion) in transactions in his 12-hour livestreaming marathon on Alibaba's Taobao Live.

Viya, another top-tier livestreamer, sold about 8.3 billion yuan worth of goods on the same day, in a live sale that lasted-wait for it-14 hours.

According to a report from global consulting firm AlixPartners, shopping via livestreaming continued to gain in popularity during this year's shopping spree. Singles Day continues to be the pivotal event that retailers around the world wait for to capitalize on, with the prerequisite that they must harness live-streaming to get consumers' attention and set the stage for new products.

The report said that most consumers use livestreaming for the specific goal of researching a product prior to buying. However, the most popular content involves personalized discount offers promoted in corresponding social groups or free gifts and other exclusive offers during livestreaming.

In the first hour after the clock struck midnight on Nov 1 when official 11-11 sales began, the turnover of more than 2,600 brands exceeded that of the entire day last year, said Tmall, which is the business-to-customer e-marketplace operated by Alibaba.

Sales of Apple's iPhones surpassed that of the entire day last year in the first four minutes on Nov 1. Domestic brands, including sportswear company Erke and electric car startup Xpeng, witnessed high demand during this period, Tmall said.

E-commerce giant JD said it sold more than 190 million products in the first four hours of its promotion gala, which started at 8 pm on Oct 31.

1 2 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 国产精品每日更新在线观看 | 亚洲国产精品第一区二区 | 欧美一级α片毛片免费观看 | 色噜噜狠狠大色综合 | 国产在线观看网址在线视频 | 品色堂永久免费 | 香蕉久久久久久狠狠色 | 久久成人国产精品 | 国产精品伦理久久久久 | 久草视屏 | 久久99精品久久久久久青青91 | 国产午夜爽爽窝窝在线观看 | 欧洲亚洲一区二区三区 | 国产不卡视频在线观看 | 欧美日韩在线观看精品 | 欧美成人全部免费观看1314色 | 久久毛片免费看 | 午夜限制r级噜噜片一区二区 | 亚洲国产成人精品激情 | 国产在线播放成人免费 | 久久综合精品不卡一区二区 | 久久国产免费观看精品3 | 久草视频大全 | 亚洲成人h | 俄罗斯aa毛片极品 | 久草在线视频资源站 | 美女视频黄免费 | 亚洲欧美一区二区三区在线 | 久久视频在线播放视频99re6 | 亚洲色视频在线播放网站 | 欧美精品区 | 国产欧美精品一区二区 | 亚洲欧美在线观看视频 | 日日摸人人看97人人澡 | 久久99精品久久久久久三级 | 国产一级精品高清一级毛片 | 久久伊人网站 | 免费视频一区二区 | 亚洲精品中文字幕久久久久久 | 欧美日本韩国一区二区 | 欧美有码在线观看 |