www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
Business
Home / Business / Companies

Premier Chinese liquor maker named top spirits brand

chinadaily.com.cn | Updated: 2022-08-08 13:08
Share
Share - WeChat

China's high-end liquor maker Kweichow Moutai is celebrating a first-place ranking in the Alcoholic Drinks 2022 spirits' list released by British brand evaluation agency Brand Finance.

The agency reported Moutai's brand value hit $42.9 billion after evaluating a group of key indicators such as brand's competitiveness, its industry franchise rate and the enterprise's expected business revenue, which made Moutai the most valuable spirits brand in the world.

Earlier this year, the agency released a report of "the top 50 most valuable spirit brands in the world in 2022", in which Moutai was also the first place. This is the seventh consecutive time that Moutai has topped the list since 2016.

The report noted that Moutai has sensibly used its digital marketing platforms. Its application enables users to make online payments in an innovative way.

The report also mentions Moutai's ice cream, the innovation of which has expanded the brand into the younger generation’s market.

Alex Haigh, general manager of Brand Finance, said that during the COVID-19 pandemic, liquor brands were all faced with a difficult situation, including fluctuating demand caused by the lockdowns of countries worldwide.

He added that the recovery of the economy has greatly promoted the growth of the liquor industry, whose total brand value increased by 6 percent year-on-year.

On Jan 26, in the ranking of global top 500 brand values released by Brand Finance, Moutai ranked 32nd in the overall evaluation and the top place in the global liquor industry.

In July, the 19th World Brand Conference held by World Brand Lab — a marketing and brand valuation consultancy — released a report of China's 500 most valuable brands in 2022. Moutai ranked 15th, with a brand value of 366 billion yuan ($54 billion).

Moutai's brand value comes from its notable development performance. The semi-annual report revealed a revenue of 57.6-billion-yuan, up 17.4 percent year-on-year.

The net profit attributable to shareholders of the listed company reached 29.8 billion yuan, up 20.9 percent year-on-year.

A number of securities companies gave perspective of the brand, saying that such growth in the first half can be attributed to its breakthrough in sales channels, the traditional liquor-making technique and continuous effort in developing new products.

According to Hua Chuang Securities, Moutai's new managing group is taking proactive methods to promote business reform, which is leading in a new round of growth.

Brand Finance is an independent third-party brand value evaluation and consulting agency. Its professionalism and independence in brand evaluation are widely recognized around the globe.

1 2 3 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
CLOSE
 
主站蜘蛛池模板: 免费一级网站免费 | 视频二区好吊色永久视频 | 久久欧美精品欧美九久欧美 | 99视频在线看观免费 | 91精品视品在线播放 | 天天激情站 | 日本美女高清在线观看免费 | 久久久黄色大片 | 嫩草影院在线观看网站成人 | 91精品国产色综合久久不 | 日韩欧美一中字暮 | 国产成人综合日韩精品无 | 日韩久久免费视频 | 国产成人精品永久免费视频 | 日本特黄特色高清免费视频 | 一级a爰片久久毛片 | 国产成人免费不卡在线观看 | 欧美三级做爰视频 | 国产精品久久久久久久午夜片 | 国产人做人爱免费视频 | 99国产精品视频久久久久 | 小泽玛利亚的一级毛片的 | 欧美人成在线视频 | 欧美专区在线视频 | 亚洲高清在线看 | 亚洲精品在线播放 | 亚洲天堂美女视频 | 一级特级欧美aaaaa毛片 | 亚洲视频 欧美视频 | 日本私人色多多 | 国产成人久久精品 | 日韩一区二区三区免费视频 | 国产黄色自拍 | 亚洲 自拍 另类 欧美 综合 | 玖草视频在线观看 | 在线观看国产精品一区 | 国产精品偷伦费观看 | 三级黄色免费看 | 清纯偷拍精品视频在线观看 | 在线免费看黄色 | 曰本人做爰大片免费观看一 |