Global brand refresh and upgrade, empowering customers to win the future

In the midst of fierce competition, enterprises must strive to sail far with the tide and strong winds. "The internationalization of the enterprise is the way to go for us. Only when XCMG's brand is recognized in the high-end market, our internationalization will be truly realized," said Chairman Yang Dongsheng, who has already made arrangements looking to the future.

How to help customers succeed? Throughout its 80 years of innovation, XCMG has been committed to providing customers with leading machinery, customized solutions and good services to create a better future together. In order to further visualize "for your success", global brand strategy of XCMG was released at the Las Vegas exhibition after a plenty of market and industry research. This is another key move for XCMG to gain insight into the diversified needs of customers in different regions and to deeply cultivate the local market.

On the first day of CONEXPO, XCMGg signed a strategic cooperation agreement with Trimble, a world-renowned technology company, committed to providing more overseas customers with safe, fast and all-round product data services."We will empower our services through the CSM overseas service management system, pursue the promise of responding within 15 minutes, arriving on site within 2 hours and completing tasks within 1 day, and strive to create a solid and reliable service with local competitiveness," Liu Jiansen, Vice President of XCMG Machinery and General Manager of Import and Export Company said. She also interpreted the new overseas slogan "Solid to Succeed" from the resources of the whole industry chain of "research, production, supply, marketing and service integration", highlighting the firm commitment to helping customers succeed.

Products and services are the core of a brand. Focusing on the industrial upgrading direction of "high-end, intelligent, environmental friendly, servitization and internationalization", since the 1990s XCMG has been making continuous efforts to accelerate product development adapted to the local market and create value for global customers by taking the local American Research Center, XCMG North America and XCMG American Financial Leasing Company as the fulcrum. From Texas oil base to Florida interstate highway, from Orlando Fun Sport America playground to Houston oil production area pipeline laying, XCMG already has enough strength, and is constantly refreshing the connotation of "Made in China" and "Chinese quality", and gaining consistent recognition from customers.

Solid to Succeed! Taking this Las Vegas exhibition as an opportunity, XCMG will take a new posture to the world stage and open a new digital, sustainable and high-value future of the construction machinery industry together with global partners and every struggler.