China Mobile has established an industry alliance for metaverse at the ongoing 2023 Mobile World Congress Shanghai, in its latest push to form a healthy and sustainable metaverse ecology and jointly promote high-quality development of the digital economy.

Zhao Dachun, deputy general manager of China Mobile, said as a typical scene in the era of intelligent interconnection of everything, the metaverse is a trillion-yuan level new market and an important carrier to accelerate the construction of digital China and realize the digital economy.

China Mobile announced the first batch of 24 members of the metaverse Industry alliance, including AI company iFlytek, VR goggles maker HTC and video streaming platforms such as MGTV.

Zhao said the alliance was established to discuss the new blueprint of metaverse industry with industry partners, helping promote the drafting of industry standards, sharing resources to deepen the integration and development with partners, and developing a win-win concept and jointly share the new dividends of the digital economy.

Migu, the digital content unit of China Mobile, has set up metaverse headquarters in Xiamen, Fujian province.

Migu has created a strategic cooperation agreement with the Xiamen government on building a metaverse, a tech word that promises a digital world created by technology such as virtual reality and augmented reality.

By leveraging its advantages in 5G and VR and AR technologies, Migu will cooperate with China Mobile's Fujian branch to build Xiamen into a benchmark for metaverse construction and help make it a "high-quality, high-value, modern and international" city with digital intelligence.

More efforts will be made to implement key application scenarios such as building a metaverse version of Gulangyu Island and accelerating the research on digital governance of metaverse, Migu said.