Chinese intelligent projector manufacturer XGIMI said it is confident the launch of the Horizon Max, its latest groundbreaking projector that is IMAX Enhanced-certified, will create greater international presence for the brand.

XGIMI launched its newest product at the ongoing Consumer Electronics Show in Las Vegas in the United States. IMAX Enhanced is a partnership between IMAX and DTS, a well-known provider of audio technologies.

The Horizon Max will bring IMAX's picture and signature sound to users. It also adopts a new-generation dual light technology, which the company claimed will result in an ultra-wide color gamut and ultra-high brightness.

Zhong Bo, chairman of XGIMI, said the Horizon Max not only sets a new benchmark for the industry with this certification but also represents a significant milestone for the brand with the most refined version of its signature light technologies.

"Despite market challenges, our long-term vision will not change. We hope that XGIMI will become the world's largest intelligent projector as soon as possible."

XGIMI will strive to enhance projection technology and continue to invest in research and development for future success, he said.

The latest data from Runto Technology, a global provider of information on semiconductor displays, internet and consumer electronics, said the global projector market shipments reached 13.5 million units in the first three quarters of last year, up 4.5 percent year-on-year.

XGIMI, with a market share of 5.1 percent, ranked second in terms of global shipments. Japanese intelligent projector maker Epson topped the rankings. Chinese projector maker JMGO and US projector manufacturer ViewSonic rank among the top four projector brands.

In recent years, consumers in advanced economies have been increasingly using screen-free televisions in the form of high-end projectors that are capable of beaming very high-resolution pictures.

In the first three quarters of 2023, projector companies from the Chinese mainland, with a 37.6 percent market share, topped other countries in terms of shipments.

"As the domestic market reaches a saturation point, Chinese tech firms are increasingly looking overseas for growth opportunities. While their desire is stronger than ever, they have gained an edge in terms of technological prowess," said Xiang Ligang, director-general of the Information Consumption Alliance, a telecom industry association, in an earlier interview.

chengyu@chinadaily.com.cn