久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Chinese fast-food chains taste success at home, abroad

Infusion of traditional flavors, new generation of diners have industry sizzling

By LI YINGXUE | CHINA DAILY | Updated: 2024-04-17 07:00
Share
Share - WeChat
A deliveryman waits to get food at a Tastien outlet in Guangzhou, Guangdong province, in October. CHINA DAILY

Culinary heritage

This trend reflects a growing appetite among young consumers for fast food that incorporates Chinese culinary traditions and ingredients, driven by a renewed interest in cultural heritage.

Tastien, in particular, embraces Chinese cultural elements not only in its menu, but also in its branding and store design, combining traditional motifs with a modern aesthetic.

During the Spring Festival, Tastien teamed up with reality show National Treasure to introduce a special "Treasure Basin" set meal. Inspired by a lacquered carved box, an item once used by royalty for storing valuables or food, the meal symbolizes wealth and prosperity.

On Tastien's official WeChat account, it collected ideas for co-branding from netizens, with posters hoping it could collaborate with the Palace Museum and domestic comics like The Grandmaster of Demonic Cultivation to promote traditional culture.

Meanwhile, even Western fast food chains in China are weaving Chinese cuisine into their offerings, from youtiao (deep-fried dough sticks), tea eggs and porridge at KFC to pickled vegetable and bamboo-shoot chicken porridge and soy milk at McDonald's, highlighting a wider trend of cultural fusion in the fast-food industry.

Chen Yong, an associate professor at EHL Hospitality Business School in Switzerland who focuses on tourism and hospitality marketing and economics, sees the fast-food industry's quick service, efficiency, and affordability as key to its high customer return rate. For fast-food chains, this means expanding their presence with more outlets is essential for accessibility, Chen said.

He also views China's vast catering market as ripe with opportunities for Chinese fast-food brands, especially since Western fast food has already paved the way for demand among Chinese consumers.

A January report by the World Federation of Chinese Catering Industry highlighted that young people, particularly students and young professionals aged between 18 and 24, are the backbone of food consumption, valuing cost-effectiveness and convenience above all.

This demographic is also the primary customer base for fast food, influenced by their income, expenditure, and a preference for a fast-paced lifestyle encouraged by short-video platforms, Chen said.

Lao Xiang Ji, a chain with over 1,000 locations nationwide, is rapidly expanding to meet the demands of these young consumers. Known for its quick-serve chicken dishes, Lao Xiang Ji has tapped into health trends by collaborating with Boohee Health to launch a fat-reduced menu, in line with the popularity of the movie You Only Live Once and a growing consumer preference for low-calorie options.

They've even introduced a "Nutritionist Recommended" section on their mini app, complete with calorie counts for each dish. This initiative has been well received online, with social media users launching challenges like the "14-Day Lao Xiang Ji Eating Challenge".

Chen believes that for Chinese fast-food chains to continue growing and to compete with Western fast food, they must maintain their price advantage, ensure the quality of their dishes, and gradually increase their coverage area.

China's domestic fast-food brands are relatively young, he said. "Chinese entrepreneurs should have a vision to ensure their Chinese fast-food brands still exist 20 to 30 years from now," Chen said. "These emerging brands should strive to explore business models, products, and services that are better than their competitors."

Chen hopes that Chinese catering brands consider the global market in their development plans for the future. "Chinese culinary culture is among the best in the world. Foreign tourists who come to China and want to try Chinese food would also be willing to try Chinese fast food," Chen said. "By providing good products and services, coupled with the advantage of pricing, we can also offer a great experience for foreign tourists."

|<< Previous 1 2 3 4 5 Next   >>|
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 美女视频黄.免费网址 | 国产精品一区二区三区久久 | 日本免费一区二区三区毛片 | 日韩精品一区二区三区中文字幕 | 日韩欧美一二区 | 一级欧美一级日韩片 | 国产一区二区三区不卡免费观看 | 日本免费一级 | 最近中文字幕精彩视频 | 男女性高爱潮免费的国产 | 国产精品国产精品国产三级普 | 国产视频久久久久 | 国产成人a毛片 | 中国一级特黄真人毛片 | 97在线观看免费视频 | 亚洲视频一区二区在线观看 | 加勒比在线免费视频 | 亚洲国产一 | 国产九区 | 国产精品高清一区二区 | 99精品在线播放 | 综合中文字幕 | 黄男人和女人色一级 | 国内精品久久久久久久星辰影视 | 国产网站免费视频 | 国产三级黄色 | 国产美女自拍视频 | 日本人的色道免费网站 | 黄片毛片在线观看 | 一级一片 | 久久久久国产成人精品亚洲午夜 | 国产三级a | 欧美日韩精品一区二区三区视频 | 91热久久免费精品99 | 草草影院ccyycom浮力影院 | 国产三香港三韩国三级不卡 | 欧美一级专区免费大片俄罗斯 | 国产一区二区免费播放 | 亚洲精品播放 | 黄色美女免费网站 | 男人的天堂视频在线 |