久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
Travel
Home / Travel / News

Young people increasingly find that tradition is their cup of tea

By Li Yingxue | China Daily | Updated: 2024-05-02 08:14
Share
Share - WeChat
Theatre Tea's new store in Beijing offers a genuine experience. PHOTO/CHINA DAILY

In a burst of springtime flavor, new-style Chinese tea chain, Molly Tea, has attracted beverage enthusiasts with its latest creation, Yongchun Foshou. Made from the renowned oolong tea of the same name from Yongchun county, Quanzhou, Fujian province, this new offering has quickly become a hit. Yet, it is merely a highlight in a series of new brands that have taken the tea market by storm.

Data from the food delivery platform Eleme reveals a significant surge in demand: "Longjing (dragon-well green tea) milk tea" orders have quintupled since the start of April compared to March, while deliveries of milk teas crafted with bases of rock tea (a type of oolong) and biluochun (a type of green tea) have skyrocketed, recording increases of 100 times and 34 times respectively over the past year.

Young consumers are really getting into new Chinese-style (xinzhongshi) tea drinks and desserts. Even though young people have been enjoying milk tea and fruit tea, their interest in traditional Chinese tea keeps growing.

A recent report from the China Tea Marketing Association stated that as young people aged 18 to 30 gradually became the main drinkers of the beverage, such trends as guochao ("National tide" or "China chic"), wherein younger consumers prefer products made innovatively with Chinese elements, such as with aspects of intangible cultural heritage, are gaining traction. Modern Chinese teahouses have emerged as a fresh socializing spot for the youth, signaling an upgrade of the drink's consumption.

Wang Qing, president of the China Tea Marketing Association, says that as consumers favor more high-quality drinks, traditional premium teas are becoming the top choice, which is also boosting the consumption and innovation.

Last year, Theatre Tea, a modern chain with five stores in Beijing and Shanghai that was established in 2015, launched a new facility in the capital that differs from others with modern design ideas from inner decor to products — it combines retail and tea-drinking in a new Chinese style.

Sun Xuling, co-founder of Theatre Tea, shared that after years of market exploration, they felt it was time to offer consumers a more genuine tea experience.

"We've been experimenting with various modern interpretations of tea, from cocktails to desserts like cakes. Now, we highlight more of the essence of tea," she explains.

To enhance the tea culture experience, the new store showcases samples and explains the differences between various types.

"We also collaborated with a studio specializing in soil research at Beijing University of Civil Engineering and Architecture to create bricks that were mixed with tea powder or tea leaves with clay for the construction of our teahouse, mixing them without any additives or firing," Sun adds.

The store has three tea masters who engage with customers, brewing tea and sharing knowledge. "We've noticed a growing number of enthusiasts who even bring their own tea for our masters to brew," she says.

The new store also offers tea-making workshops, which are popular among young consumers. The latest course focused on making rose tea, pairing petals with black tea. Participants are guided through the process, with tea and snacks provided.

1 2 Next   >>|
Most Popular
Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 亚洲精品欧美 | 在线看黄网址 | 好爽~好硬~好紧~蜜芽 | 欧美成人在线网站 | 国产精品三级在线播放 | 怡红院在线观看视频 | 一级片在线播放 | 丝袜足液精子免费视频 | 国产成人高清精品免费观看 | 久久香蕉国产精品一区二区三 | 性盈盈影院影院 | 天天欲色成人综合网站 | 亚洲视频在线播放 | 亚洲精品99久久一区二区三区 | 国产成人啪一区二区 | 在线观看免费av网 | 在线视频欧美亚洲 | 9久久免费国产精品特黄 | www.色中色 | 亚洲国产亚洲片在线观看播放 | 91视频18| 久夜色精品国产一区二区三区 | 男女免费观看在线爽爽爽视频 | 亚洲精品无码专区在线播放 | 欧美精品久久一区二区三区 | 成人午夜免费视频 | bt天堂国产亚洲欧美在线 | 九九九精品视频免费 | 亚洲成人精品久久 | 久久99精品久久久久久久不卡 | 日韩免费观看的一级毛片 | 日本免费视频观看在线播放 | 亚洲欧美日韩另类精品一区二区三区 | 亚洲视频一区在线观看 | 日韩成人免费一级毛片 | 国产精品久久大陆 | 国产精品免费久久久免费 | v片在线播放 | 一级毛片视频免费观看 | 欧美特级大片 | 国内自拍视频在线看免费观看 |