Canada Goose unveiled its China Brand Exhibition in Zhangyuan, an outstanding Shanghai-style architectural complex in the city center. Running from Thursday to Jan 5, 2025, the exhibition conveys Canada Goose's 67-year heritage.

The exhibition showcases the FW24 Haider Ackermann collection, the inaugural capsule collection by Canada Goose's first-ever creative director, and his second drop collection on the day of the exhibition, emboldening people to thrive in the world outside with an engaging experience inspired by the brand's deep roots in the North.