He Jing, the director of the Heilongjiang Department of Culture and Tourism, and Wan Ting, the deputy director of the Network of International Culturalink Entities, delivered keynote speeches discussing the exceptional qualities of China's ice and snow tourism resources and the future growth prospects of this sector.

The event also highlighted the release of The Report on the Powder Snow in Heilongjiang, which is the report of its kind in China. A survey conducted by a team led by Jiang Yihai from the Heilongjiang Ski Association found out that Yabuli Ski Resort and the surrounding Longling area of China Snow Town, are home to pristine powder snow, highly sought after by ski enthusiasts worldwide.