久久亚洲国产成人影院-久久亚洲国产的中文-久久亚洲国产高清-久久亚洲国产精品-亚洲图片偷拍自拍-亚洲图色视频

Global EditionASIA 中文雙語Fran?ais
China
Home / China / Society

Snow tourism turns Erhe into wonderland

By YAN DONGJIE and HAN JUNHONG in Shulan, Jilin | China Daily | Updated: 2025-02-05 09:05
Share
Share - WeChat
Tourists have fun at a snow hill in Erhe village in Shulan, Jilin province, on Sunday. [Photo by Yan Dongjie/China Daily]

On the fourth day of the Year of the Snake, red lanterns adorned a small village in China's northernmost region, drawing thousands of visitors to celebrate Spring Festival in a winter wonderland.

"Covered in thick snow, with smoke rising from chimneys as the sun sets, the snow village of Erhe in winter is like a fairy-tale world," said Fu Ximin, a tourist from Anhui province.

Rather than heading south to warmer destinations like Hainan province and Yunnan province, Fu's family opted for a snowy retreat in Northeast China. Ice and snow tourism, led by cities such as Harbin in Heilongjiang province, has surged in popularity in recent years.

Located around the 43rd parallel north, Erhe village in Shulan city, Jilin province, is recognized as one of the world's top regions for natural ice and snow resources. After nearly a decade of development, the once-remote mountain village has transformed into a bustling winter tourist destination.

With snowfall lasting five months a year, Erhe sees the heaviest accumulation in Jilin, with an average snow cover of 1.5 meters. Despite being home to only about 400 residents, the village committed to tourism development in 2016. Since then, nearly 40 million yuan ($5.5 million) has been invested in ice and snow entertainment centers, light shows, observation decks and other facilities.

Today, out of more than 100 households, 36 operate homestays, offering accommodations for 500 overnight guests and meals for 1,300 people.

"Erhe village, known as Jilin's 'Snow Village,' is one of the province's top destinations and was named a 'Beautiful Leisure Village of China' by the Ministry of Agriculture and Rural Affairs in 2018," said Lu Caishu, the village secretary. "In 2019, it was recognized as one of the 'National Key Villages for Rural Tourism' and 'Top 100 Beautiful Rural Villages in China.'"

China's push to develop winter tourism aligns with a national vision first articulated by President Xi Jinping when he was Party secretary of Zhejiang province.

In 2005, Xi stated that "clear waters and green mountains are as valuable as mountains of gold and silver." Eleven years later, he expanded the concept, saying, "Ice and snow are also as valuable as gold and silver."

Inspired by this vision, Lu, chairman of the Erhe Snow Village Tourism Development Co, led efforts to develop tourism in the village.

"The villagers, who traditionally relied on farming and livestock, initially struggled to embrace tourism because it was unfamiliar and uncertain," said Lu, 56.

Cattle farming was once the mainstay of Erhe's economy, and when the tourism company first began operations, cow dung littered the village, creating an unpleasant experience for visitors. To set an example, Lu sold his own cattle below market value and committed fully to developing ice and snow tourism.

The Shulan government backed the initiative. In the winter of 2016, Erhe Snow Village welcomed more than 20,000 visitors in just two months, generating over 800,000 yuan in revenue. Each household saw an income boost of about 5,500 yuan, according to local authorities.

Sun Linlin, who previously ran a driving school, saw an opportunity. In 2016, after learning of the government's tourism push, she expanded her home into a 200-square-meter farmhouse.

Determined to bring high hospitality standards to Erhe, Sun traveled to Heilongjiang and Shandong provinces to study advanced business models. The following year, she invested over 2 million yuan to build Sun's Family Courtyard, a 1,100-square-meter homestay that is now the village's largest. It can host 500 guests for dining and 100 for accommodation.

In 2021, Sun's Family Courtyard was designated as a national-level C-grade homestay.

Ahead of the snow season, Erhe village ramped up preparations. The village has rebuilt a 2,000-meter circular road, opened a snow village market and added picturesque sites to boost visibility and online engagement.

Along the main road, more than 10 "Door-to-Door Culture" themed homestays have been established, where visitors can experience Northeast China's traditions — sitting on heated brick beds and enjoying local tea.

"Every night, the snow village hosts light shows, fireworks displays and other cultural activities to offer visitors a top-tier ice and snow experience," Lu said.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: 国产精品无码久久久久 | 韩国日本三级在线观看 | 欧美在线一区二区三区 | 欧美孕妇性xxxⅹ精品hd | 91久久99久91天天拍拍 | 成人国产精品久久久免费 | 美女三级在线 | 很黄很暴力深夜爽爽无遮挡 | 日本污网站 | 高清毛片免费看 | 成年女人免费视频播放成年m | 丝袜紧身裙国产在线播放 | 中文字幕成人免费高清在线视频 | 亚洲欧美国产精品久久久 | 久草草视频在线观看免费高清 | 色www永久免费网站国产 | 中文字幕在线观看日韩 | chinese性老妇中国 | 在线精品免费视频 | 久久久亚洲精品蜜桃臀 | 欧美一级片在线 | 一级绝黄| 久久99视频 | 三级在线国产 | 亚洲国产精品线观看不卡 | 窝窝午夜精品一区二区 | a级性生活视频 | 国产欧美17694免费观看视频 | 精品国产欧美一区二区最新 | 亚洲另类激情综合偷自拍图 | 精品亚洲视频在线 | 亚洲一区二区三区首页 | 精品手机在线 | 国产第二页 | 在线免费黄网 | 日韩欧美不卡一区二区三区 | 久久亚洲国产的中文 | 91久久香蕉青青草原娱乐 | 亚洲第一看片 | 一级女性全黄久久生活片免费 | 乱码在线中文字幕加勒比 |