Immersive experience

Since the beginning of 2024, the performance market has continued to heat up. By July 26, 2024, national ticket sales had already surpassed the total for 2023, according to data from Lighthouse Professional Edition. As of Oct 23, 2024, the national performance market had generated just over 18 billion yuan in revenue, with 34.35 million tickets sold for 763,000 performances. The average ticket price was 524 yuan, higher than last year's 486 yuan.

Attending concerts, however, has evolved beyond just enjoying music and for some fans is an immersive experience.

Meng Xi, a 25-year-old from Jiangxi province, said attending concerts offers a chance to not only enjoy live performances, but also explore new cities and connect with fellow fans.

"Going to concerts is no longer just about the music. It's about the atmosphere, the sense of community, and the opportunity to travel. It's a new way to spend weekends," said Meng. She spent over 20,000 yuan attending concerts last year.

Meng started going to concerts to experience the live atmosphere. Within a year, she attended 10 concerts in seven cities and found they were gateways to new experiences, friendships, and lasting memories.

"It exceeded my expectations. Joining the concert group chats, meeting new friends, and even discovering new places makes the whole experience much more enriching," said Meng, adding her sense of anticipation started to grow as soon as she secured a ticket.

The most memorable concert she attended was Mayday, the iconic rock band from Taiwan, in Shenzhen, Guangdong, on July 6 last year.

"From the moment the first song started, the energy was electric. The crowd was so enthusiastic that I couldn't help but get immersed. The encore was particularly moving, with everyone singing in unison. I found myself repeatedly watching the concert footage after the event," said Meng.