Guangxi to achieve $1b in intl tourism revenue by 2025

The Department of Culture and Tourism of Guangxi Zhuang Autonomous Region announced a plan to boost inbound tourism on March 12, targeting $1 billion in international tourism revenue by 2025. This comprehensive strategy outlines seven key measures to enhance international promotion and service quality to attract over 2 million overnight international visitors.

The promotion strategy caters to short, medium, and long-haul markets. The short-haul market focuses on Hong Kong, Macao, and ASEAN countries. The medium-haul market targets South Korea and Japan, while the long-haul market aims to capture tourists from Europe, the United States, and Australia. To achieve this, Guangxi will engage in local cultural and tourism promotions, participate in international travel fairs, and invite international travel agents to explore the region. These initiatives are designed to elevate the global visibility and reputation of Guangxi's cultural tourism brand.

Innovative promotion to utilize major overseas social media platforms. Guangxi plans to advertise inbound tourism and collaborate with international travel influencers to create multimedia content, such as travel guides and outdoor activity videos, showcasing Guangxi's diverse attractions.

Additionally, the plan capitalizes on the 240-hour visa-free transit policy to promote Guangxi as a destination for international tourists already in China. Activities in major entry cities like Beijing and Shanghai will encourage more international tourists to visit Guangxi.

To enhance the overall visitor experience, Guangxi will focus on improving tourism services by providing multilingual guides, upgrading international language signage and services at attractions, and offering specialized training for tourism staff. Guangxi also aims to attract international language talent to the cross-border tourism industry, ensuring a welcoming and enjoyable experience for all international visitors.