The 5th China Cross-border E-commerce Trade Fair opens in Fuzhou on March 18. [Photo provided to gofujian.com]

The 5th China Cross-border E-commerce Trade Fair kicked off in Fuzhou, Fujian province, on March 18, spanning three days and attracting dynamic mix of over 1,800 supply chain and service companies from 28 provinces, municipalities, autonomous regions, special administrative regions in China, as well as the United States, France, and Poland. The exhibition space expanded to 60,000 square meters, marking a 20 percent increase from the previous edition.

This year's fair brought together leading global e-commerce platforms such as Amazon, Walmart, eBay, Alibaba International, SHEIN, and TikTok Shop. Centered around the theme of "upgrading", the event underwent a significant transformation, embracing digitalization and new globalization trends to enhance strategies, exhibition concepts, and content planning.

The opening day saw the release of the 2025 Blue Book of the Upgrade and Development on China Export Cross-border E-commerce, a collaborative effort within the industry to share insights and introduce innovative strategies. Other highlights included cross-border consultations and forecasts on emerging cross-border e-commerce trends.

Simultaneously, the Minjiang Digital Trade Corridor Innovation and Development Conference 2025 launched the Minjiang Digital Trade Corridor project, aimed at establishing a digital trade industry chain cluster emphasizing "FTA + Cross-border" core principles.

The corridor's exploration will focus on areas such as cross-border data security flow and the global application of digital currency, providing a template for successful models nationwide.

Additionally, the event introduced an "investment policy service package" for the Minjiang Digital Trade Corridor, featuring 32 policy measures to offer comprehensive services for incoming businesses. The occasion also included the signing of 24 significant projects covering cross-border e-commerce, digital technology, and supply chain finance, with a total investment exceeding 10 billion yuan ($1.38 billion).