www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
China

Brewing waves draw young people back to hometown

By Luo Wangshu | China Daily | Updated: 2025-06-24 00:00
Share
Share - WeChat

Once a hidden gem, the coffee industry in Southwest China's Yunnan province is now a magnet for young dreamers — offering local villagers a reason to return home, and outsiders a reason to stay. As coffee gains ground, it's opening doors to entrepreneurship, tourism and innovation.

In the lush, sun-kissed valleys of Yunnan, a quiet revolution is brewing — one cup at a time.

It began with a dream. Yang Zhu, a native of Baoshan, Yunnan, born in 1988, always believed that the rich, aromatic coffee grown in his hometown deserved more than just local fame. As a college sophomore in 2009, he took his first bold step — launching an online shop to sell Yunnan's small-bean coffee. With its distinctive profile — "strong but not bitter, fragrant but not harsh, with a hint of fruity acidity" — the beans quickly caught the attention of coffee lovers across the country.

Today, Yang is the chairman of Zhongka Food Co, a thriving enterprise that not only produces and processes coffee beans but also champions a distinctly Chinese coffee brand on the global stage.

His journey mirrors a broader transformation unfolding in Baoshan, where young, homegrown talents are returning to their roots to cultivate not just coffee, but establish a new rural economy.

As Baoshan's coffee industry shifts toward higher-quality, specialty production, more and more local young people — like Yang Zhu — are returning home to join the growing wave of coffee entrepreneurs. From planting to processing, and from online sales to nationwide parcel delivery shipping, they're helping to bring Yunnan coffee directly from the mountains to consumers across China.

"Coffee didn't use to be profitable," said Wang Jiawei, Party secretary of Xinzhai village.

"Young people left to find work elsewhere. Now, as the value of coffee rises, more are coming back to build something here," he added.

The village, often dubbed "China's No 1 Coffee Village", has become a thriving hub of innovation. With subtropical climates, fertile land nestled between the Gaoligong Mountains and Nujiang River, and a diverse population of ethnic groups like the Dai, Lisu, Bai and Yi, Xinzhai has become an ideal environment for coffee cultivation.

At the foot of the village's banyan tree, a simple wooden sign reads: "Coffee by chance, tasting for free". It belongs to Xiao Yan, a local vendor whose modest stall has become a stop for tourists when they walk in the village. Every year, over 2,000 visitors arrive to sip freshly brewed cups while overlooking the village's sprawling coffee orchards — now a social media favorite.

In recent years, an influx of young entrepreneurs has energized the village. Some returned from Beijing to develop coffee-based products like handmade soaps. Others brought back tech skills to implement smart agriculture through drones and sensors. Influencers with tens of thousands of followers now specialize in coffee reviews, helping local beans find national — and even international — customers.

"Currently, our village produces over 4,000 metric tons of coffee each year. In 2023, the total output value exceeded 130 million yuan, and in 2024 it's nearly 200 million," Wang said.

"Drinking our small-bean coffee and seeing the vast coffee farms has made our village a popular spot online. Every year, over 2,000 tourists visit, which helps local shops, restaurants and guesthouses grow," he said.

Xinzhai isn't the only place where the coffee wave is gaining momentum in Yunnan.

In the ancient city of Dali, a visitor from Shenzhen named Tang Tang found herself falling for Yunnan coffee after just one trip. "The beans here have a beautiful fruity acidity and nutty aroma," she said. "Once you try them, you're hooked."

Over nine years, Tang Tang has gone from being a waitress in a coffee shop to owning her own cafe. She credits not only the coffee's quality, but also the rapid development of logistics services. "I can now order small batches online to test different beans," she said. "Once I find the right profile, I place large orders. It saves time, reduces travel and cuts down costs."

From e-commerce to express delivery, and from smart farming to social media buzz, the Yunnan coffee industry is being reshaped by a new generation of dreamers — some born here, others drawn by serendipity. What unites them is a shared belief: that the world deserves to know the flavor of this land, and one sip is enough to find it out.

 

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩美女强理论片 | 国产三级a三级三级午夜 | 成人在线免费小视频 | 青青草国产免费一区二区 | 欧美日韩一日韩一线不卡 | 国产视频久久久 | 天天视频一区二区三区 | 国产成人a福利在线观看 | 国产美女自拍视频 | 在线免费观看国产视频 | 97久久天天综合色天天综合色 | 久久99国产精品久久99无号码 | 一级国产在线观看高清 | 日本美女高清在线观看免费 | 日韩欧美亚洲天堂 | 夜色www| 久久香蕉国产线看观看式 | 欧美日韩一区二区在线观看视频 | 久久成人国产精品 | 人成免费网站 | 一级日韩| 日韩中文字幕网站 | 步兵一区二区三区在线观看 | 曰本一区 | 又黄又爽又刺激的视频 | 免费一级欧美性大片 | 欧美视频一区二区三区 | 国产在视频线精品视频二代 | 国产成人精品亚洲日本在线观看 | 亚洲欧美字幕 | 91久久国产口精品久久久久 | 精品久久国产老人久久综合 | 欧美性生交大片免费看 | 成人小视频在线观看免费 | 久久精品视频在线观看 | 一级做a爰片久久毛片鸭王 一级做a爰全过程免费视频毛片 | 国产9191精品免费观看 | 国产亚洲人成网站观看 | 亚洲男人的天堂在线观看 | 色偷偷亚洲女人天堂观看欧 | 韩国一级特黄毛片大 |