www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Global EditionASIA 中文雙語Fran?ais
China

Brewing waves draw young people back to hometown

By Luo Wangshu | China Daily | Updated: 2025-06-24 00:00
Share
Share - WeChat

Once a hidden gem, the coffee industry in Southwest China's Yunnan province is now a magnet for young dreamers — offering local villagers a reason to return home, and outsiders a reason to stay. As coffee gains ground, it's opening doors to entrepreneurship, tourism and innovation.

In the lush, sun-kissed valleys of Yunnan, a quiet revolution is brewing — one cup at a time.

It began with a dream. Yang Zhu, a native of Baoshan, Yunnan, born in 1988, always believed that the rich, aromatic coffee grown in his hometown deserved more than just local fame. As a college sophomore in 2009, he took his first bold step — launching an online shop to sell Yunnan's small-bean coffee. With its distinctive profile — "strong but not bitter, fragrant but not harsh, with a hint of fruity acidity" — the beans quickly caught the attention of coffee lovers across the country.

Today, Yang is the chairman of Zhongka Food Co, a thriving enterprise that not only produces and processes coffee beans but also champions a distinctly Chinese coffee brand on the global stage.

His journey mirrors a broader transformation unfolding in Baoshan, where young, homegrown talents are returning to their roots to cultivate not just coffee, but establish a new rural economy.

As Baoshan's coffee industry shifts toward higher-quality, specialty production, more and more local young people — like Yang Zhu — are returning home to join the growing wave of coffee entrepreneurs. From planting to processing, and from online sales to nationwide parcel delivery shipping, they're helping to bring Yunnan coffee directly from the mountains to consumers across China.

"Coffee didn't use to be profitable," said Wang Jiawei, Party secretary of Xinzhai village.

"Young people left to find work elsewhere. Now, as the value of coffee rises, more are coming back to build something here," he added.

The village, often dubbed "China's No 1 Coffee Village", has become a thriving hub of innovation. With subtropical climates, fertile land nestled between the Gaoligong Mountains and Nujiang River, and a diverse population of ethnic groups like the Dai, Lisu, Bai and Yi, Xinzhai has become an ideal environment for coffee cultivation.

At the foot of the village's banyan tree, a simple wooden sign reads: "Coffee by chance, tasting for free". It belongs to Xiao Yan, a local vendor whose modest stall has become a stop for tourists when they walk in the village. Every year, over 2,000 visitors arrive to sip freshly brewed cups while overlooking the village's sprawling coffee orchards — now a social media favorite.

In recent years, an influx of young entrepreneurs has energized the village. Some returned from Beijing to develop coffee-based products like handmade soaps. Others brought back tech skills to implement smart agriculture through drones and sensors. Influencers with tens of thousands of followers now specialize in coffee reviews, helping local beans find national — and even international — customers.

"Currently, our village produces over 4,000 metric tons of coffee each year. In 2023, the total output value exceeded 130 million yuan, and in 2024 it's nearly 200 million," Wang said.

"Drinking our small-bean coffee and seeing the vast coffee farms has made our village a popular spot online. Every year, over 2,000 tourists visit, which helps local shops, restaurants and guesthouses grow," he said.

Xinzhai isn't the only place where the coffee wave is gaining momentum in Yunnan.

In the ancient city of Dali, a visitor from Shenzhen named Tang Tang found herself falling for Yunnan coffee after just one trip. "The beans here have a beautiful fruity acidity and nutty aroma," she said. "Once you try them, you're hooked."

Over nine years, Tang Tang has gone from being a waitress in a coffee shop to owning her own cafe. She credits not only the coffee's quality, but also the rapid development of logistics services. "I can now order small batches online to test different beans," she said. "Once I find the right profile, I place large orders. It saves time, reduces travel and cuts down costs."

From e-commerce to express delivery, and from smart farming to social media buzz, the Yunnan coffee industry is being reshaped by a new generation of dreamers — some born here, others drawn by serendipity. What unites them is a shared belief: that the world deserves to know the flavor of this land, and one sip is enough to find it out.

 

Today's Top News

Editor's picks

Most Viewed

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
主站蜘蛛池模板: 日韩精品一区二区三区视频 | 日产日韩亚洲欧美综合搜索 | 欧美在线高清视频播放免费 | 亚洲一区免费观看 | 一级做a爱片特黄在线观看 一级做a爱片特黄在线观看免费看 | 国产成人综合网亚洲欧美在线 | 亚洲国产成人精品91久久久 | 三级网站视频在线观看 | 亚洲日本在线看片 | 日韩久久一级毛片 | 亚洲视频中文 | 在线免费视频国产 | 国产精品hd在线播放 | 99爱在线观看精品视频 | 精品国产一区二区三区久 | 国产三级日产三级韩国三级 | 国产v欧美v日韩在线观看 | 欧美亚洲第一区 | 明星国产欧美日韩在线观看 | 欧美国产成人免费观看永久视频 | 亚洲天堂手机在线 | 国产在线一区二区三区四区 | 成人18免费入口 | 久草视频在线免费播放 | 天码毛片一区二区三区入口 | 美国大毛片 | 91成年人 | 欧美午夜在线观看理论片 | 亚洲第一区香蕉_国产a | 天堂8在线天堂资源bt | 亚洲欧美日韩综合一区久久 | 91一级片| 玖玖国产在线 | 香蕉伊人网 | 欧美一级片在线看 | 亚洲欧美综合久久 | 99精品视频在线 | 欧美人一级淫片a免费播放 欧美人与z0z0xxxx | 亚洲综合色在线观看 | 亚洲精品国产福利一区二区三区 | 国产精品久久大陆 |