www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

Thailand targets Chinese MICE visitors with luxury promotion

Updated: 2011-09-13 10:29

By Wang Sujuan and Wang Wen (China Daily)

  Comments() Print Mail Large Medium  Small 分享按鈕 0

Thailand targets Chinese MICE visitors with luxury promotion

Travelers at Suvarnabhumi Airport in Bangkok. The Thailand Convention and Exhibition Bureau expects 53,000 Chinese visitors this year, up 18 percent year-on-year. [Photo / Bloomberg]

BEIJING - Thailand, which is bidding for the World Expo 2020, has its eye on China's corporate customers and plans to increase its number of Chinese travelers by promoting a luxury strategy.

The Thailand Convention and Exhibition Bureau (TCEB) expects that 53,000 Chinese travelers will visit for meetings, incentives, conferences and exhibitions (MICE) this year, 18 percent more than in 2010, generating $110.22 million in revenue.

MICE is a burgeoning type of tourism.

"The increase of MICE visitors from China comes from the steady expansion of Chinese economy and the increased flexibility of travel regulations during the past decade," said Puripan Bunnag, senior manager of the Meetings Industry Department of the TCEB.

According to American Express Co, China's MICE market has grown by 10 percent annually since 2006 and will continue to do so until 2016.

In 2010, Thailand welcomed more than 45,000 MICE visitors from China, generating income of more than $93.52 million.

These visitors came mainly from three cities - Beijing, Shanghai and Guangzhou.

About 25 percent were in the insurance industry, and the direct-selling, event organization, automobile, medical and pharmaceutical industries accounted for about 55 percent.

The TCEB organized presentations directly to potential customers in those three Chinese cities between Sept 2 and 7.

It launched its Luxury MICE Strategy to promote luxurious accommodations and services when it participated in the China Incentive, Business Travel and Meeting Exhibition on Aug 30 in Beijing.

Because of the high income of Chinese MICE visitors, 20 percent prefer high-end accommodations and services, Puripan Bunnag said. The TCEB has adjusted its marketing strategy to focus on this untapped niche market.

It showcased five cities - Bangkok, Chiang Mai, Phuket, Krabi and Samui - that are popular among Chinese MICE visitors, as represented by the combination of high-end accommodations, world-class MICE venues and tourist attractions in those cities.

Among the special services available, the TCEB can supply police escorts for groups of 100 MICE visitors as they travel from the airport to hotel, and a special MICE check-in service at the airport.

Puripan Bunnag said that luxury MICE visitors from China normally spend about $700 more a day than general MICE visitors.

"This premium group of MICE visitors can generate income of between $26.64 million to $33.3 million for Thailand," he added.

Tourism authorities and business insiders are optimistic about Thailand's tourism market.

The Tourism Authority of Thailand expects to see 1.3 million to 1.4 million Chinese travelers in Thailand this year, up from 1.12 million in 2010.

According to Bangkok Bank Public Co Ltd, the largest international bank in Southeast Asia by holdings, Chinese visitors to Thailand reached 933,400 by the end of July, second only to Malaysian visitors.

主站蜘蛛池模板: 日本一本色道 | 91香蕉国产观看免费人人 | 亚洲欧美视频在线播放 | 欧美日韩精品一区二区免费看 | 精品国产欧美另类一区 | 成年人在线观看免费 | 情侣偷偷看的羞羞视频网站 | 欧美一区二区三区在线观看免费 | 中国一级毛片特级毛片 | 日韩免费一级毛片欧美一级日韩片 | 国产亚洲美女精品久久 | 美女大片高清特黄a大片 | 欧美极品在线播放 | 亚洲qingse中文久久网 | 最新亚洲情黄在线网站无广告 | 国产精品久久久久久一区二区 | 美国免费三片在线观看 | 午夜爽爽爽男女免费观看hd | 国产精品免费久久久免费 | 天堂资源8中文最新版在线 天堂最新版 | 国产精品综合一区二区三区 | 日本a级毛片视频播放 | www.色片| 日韩在线观看一区二区三区 | 国产一级视频久久 | 欧美特黄高清免费观看的 | 午夜亚洲精品 | 亚洲欧美日本综合一区二区三区 | 成人a网站 | 日本αv | 久久只有精品视频 | 亚洲精品免费在线 | 美女黄色免费看 | 国产专区一区 | 2021国产精品自在拍在线播放 | 久久精品国产精品青草不卡 | 91久久国产综合精品女同我 | 欧美手机在线视频 | 91精品国产色综合久久 | 九九九九精品视频在线播放 | 国产精品欧美一区二区 |