www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

chinadaily.com.cn
left corner left corner
China Daily Website

KFC vows to pursue expansion in smaller markets

Updated: 2012-09-27 09:58
By Li Woke in Dalian, Liaoning province ( China Daily)

KFC vows to pursue expansion in smaller markets

KFC Corp, the largest foreign fast-food chain in China, said it will accelerate its expansion in smaller cities despite the global economic slowdown.

"KFC will open more than 500 restaurants each year in the future, compared with 400 annually over the past two years," said Mark Chu, president and chief operating officer of Yum Brands' China Division.

"In addition to the first- and second-tier cities, there is broader room for development in the fourth- and fifth-tier cities."

Earlier this year, KFC's parent company, Yum Brands, signed an agreement with Suning Appliance Co Ltd in which Yum agreed to open 150 restaurants, including KFCs and Pizza Huts, in Suning stores over the next five years.

KFC entered the Chinese mainland market in 1987. It had 400 restaurants in 2000.

Four years later, the figure had jumped to 1,000, and it went to 3,000 restaurants in 2010. It now has 4,000 restaurants across the mainland.

KFC vows to pursue expansion in smaller markets

A?woman feeds her child in front of a KFC restaurant in Xuchang, Henan province,?July 9, 2012. [Geng Guoqing/Asianewsphoto] 

?

"KFC's system and management model have provided the best possible way to ensure each KFC restaurant has the same quality. Even though the economic environment has brought considerable pressure, KFC has maintained growth momentum," Chu said.

KFC's biggest rival, McDonald's Corp, the world's biggest restaurant chain, said it plans to open 225 to 250 outlets in China this year, after promising last year to increase its investment by 50 percent.

McDonald's, which entered the Chinese mainland in 1990, has more than 1,500 stores on the Chinese mainland. It aims to expand its China network to more than 2,000 outlets by 2013.

According to Euromonitor International, Yum led the market with a 40 percent share, compared with 16 percent for McDonald's.

"Many problems lie in the way of the fast expansion of the catering industry," said Su Qiucheng, president of the China Cuisine Association.

"These include the lack of specifications in the supply of raw materials, the lack of standards for kitchen jobs, the lack of logistics and distribution outlets, fragile franchisee management, and vague brand development strategies, which Western fast-food giants have already established," Su said.

Guo Geping, president of the China Chain Store and Franchise Association, added: "After putting every aspect under good control, such as talent, supply chain and quality control, chain-store enterprises can see an explosive growth. Since the foundation has been set up, each store is a training base for the enterprise. So, the bigger the store numbers, the faster it develops."

liwoke@chinadaily.com.cn

 
8.03K
 
...
...
...
主站蜘蛛池模板: 在线观看免费精品国产 | 91久久国产露脸精品 | 毛片久久久 | 日韩久久免费视频 | 99久久国语露脸精品对白 | 性欧美视频a毛片在线播放 性欧美一级 | 成人免费毛片视频 | 亚洲男人的天堂久久精品 | 成人免费视频软件网站 | 毛色毛片免费看 | 成人免费a视频 | 一级黄色美女视频 | 俄罗斯一级成人毛片 | 国产成人精品一区二区视频 | 欧美精品另类hdvideo | 中文在线免费视频 | 一级毛片真人免费播放视频 | 久久精品女人毛片国产 | 朝鲜美女免费一级毛片 | 一本久| 欧洲美女与男人做爰 | 久久福利资源站免费观看i 久久高清精品 | 欧美日韩免费一区二区在线观看 | 2020国产微拍精品一区二区 | 一区二区精品在线 | 大伊香蕉精品视频在线 | 久久国产精品99久久久久久牛牛 | www.99热.com| 欧美粗又大gay69视频 | 一级片网站在线观看 | 日本特级淫片免费看 | 欧美线在线精品观看视频 | 干综合网 | 久久久久久久99久久久毒国产 | 在线观看亚洲专区 | 在线免费观看色 | 日本黄色大片在线播放视频免费观看 | 手机看片福利在线 | 国产高清在线观看视频手机版 | 日韩精品久久久免费观看夜色 | xxxxx日本59|