www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Coca-Cola to invest $4b in China over three years

By Wang Zhuoqiong (China Daily) Updated: 2015-08-22 09:08

Coca-Cola to invest $4b in China over three years

Coca-Cola products are seen for sale at a supermarket in Xuchang, Hennan province, May 26, 2013.[Photo / Asianewsphoto]

Company to use funds for boosting marketing initiatives and improving customer experiences

Global beverages giant the Coca-Cola Co plans to invest $4 billion over the next three years in China.

Speaking at a groundbreaking ceremony for the company's 45th local production site in Xianghe, Langfang city of Hebei province, on Friday, Muhtar Kent, its chairman and chief executive officer, said since 1979 the firm had invested $9 billion in China, which he called its "third-largest market by volume and critically important to the future growth" of the company.

"We are committed to investing here and growing long term," he said. "Apart from infrastructure and system-capability building, the new investments will focus on enhancing consumer experiences through improved marketing and local promotions with our loyal retail partners."

Kent said that the company and its bottling partners - COFCO Coca-Cola Beverages, Swire Beverages and Coca-Cola Bottling Investments Group China - will all invest significantly on expanding production capacity, distribution networks and facilities, and marketing.

Already the producer of leading brands including Sprite, Fanta, and Coca-Cola Zero, Kent said the company in China grew a significant 6 percent in sales volume during the second quarter of this year.

Its flagship brand, Coca-Cola, also had strong growth with volumes rising in double digits during in the same period, he said.

The 50,000-square-meter plant, costing $56 million, will become its key production facility in northern China with a total capacity of 250 million unit cases annually, from nine production lines for sparkling and still beverages.

When its first phase is completed in 2017, about 100 million unit cases will be added to its existing annual production capacity in northern China.

Following the groundbreaking of a new plant in Changsha, Hunan province, a fortnight ago, the new plant is the second Coca-Cola plant to be built under the $4 billion spending program.

Jason Yu, general manager of market research firm Kantar Worldpanel China, said the investment plan is a strong reflection of Coke's ambition to grow further in China, where the carbonated soft drinks market is seen as having huge potential in terms of per capita consumption.

Yu said the intense competition within the country's beverage sector means carbonated soft drinks producers have to be highly creative to attract attention and sales.

Last year, Coca-Cola launched a promotion in which it put international and local song names or lyrics on its bottles. The QR code on the label could be scanned to redirect to a song on the website sayitwithasong.coke.com, so it could be shared with a friend or a loved one, through Facebook or by mobile phone.

Yu said the "lyric bottle" was a good example of how established brands can engage consumers and use their packaging as a catalyst to drive sales.

Kantar Worldpanel figures suggest the carbonated soft drinks sector grew 3 percent less last year than in 2013, as companies were forced to introduce new products to try and capture customers. It said sales of energy drinks, 100 percent fruit juices, premium packaged water and yogurt drinks all grew strongly, as a result.

PepsiCo Inc, the US multinational food and beverage corporation which has always been viewed as Coke's rival, has seen its carbonated soft drinks sales drop significantly. Beverage volume rose 2 percent in Asia, the Middle East and Africa, but that was offset by a double-digit decline in China, according to its 2014 financial report.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 午夜三级在线 | 中国日本高清免费视频网 | 成人在线播放 | 男人扒开腿躁女人j | 国产成人久久一区二区三区 | 一级做a爱过程免费观看 | 亚洲毛片在线看 | 亚洲人成网站在线在线 | 国产真实一区二区三区 | 成人午夜精品久久不卡 | 91香蕉国产线观看免 | 欧美成人免费全网站大片 | 日产国产精品亚洲系列 | 亚洲国产精品综合久久网络 | 美女视频一区二区三区 | 亚洲日产2021三区 | 老师张开腿让我爽了一夜视频 | 国产4tube在线播放 | 国产视频三级 | 男女乱淫真视频免费一级毛片 | 久草视频福利在线 | 亚洲午夜精品一区二区 | 在线观看视频亚洲 | 在线观看片成人免费视频 | 久草国产在线观看 | 男女视频免费网站 | 精品国产自在现线看久久 | 日韩精品中文字幕视频一区 | 亚洲欧美一区二区三区综合 | 欧美一区二区三区国产精品 | 四川一级片 | 韩国毛片视频 | 亚洲国产欧美在线不卡中文 | 在线不卡国产 | 亚洲理论视频 | 国产人成免费视频 | 国产欧美日韩视频免费61794 | 久久久免费的精品 | 中文字幕无线精品乱码一区 | 亚洲国产情侣一区二区三区 | 亚洲偷自拍另类图片二区 |