www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Companies

Star-spangled gala to set the tone for shopping bonanza

By Meng Jing (China Daily) Updated: 2015-11-11 07:20

Star-spangled gala to set the tone for shopping bonanza

Prior to the main Singles' Day event, the shopping festival, started by e-commerce giant Alibaba Group Holding Ltd in 2009, would be a star-spangled extravaganza set to rival the Spring Festival Gala on China Central Television, one of the most-watched television programs in the world with 690 million viewers in 2015.

E-commerce firms plan flurry of events to keep consumers interested in festival

At the stroke of midnight on Tuesday, history will have been made as scores of Chinese shoppers log on to the Internet to be part of the mammoth 24-hour shopping festival.

Joining them would be scores of retailers, big and small, offering discounts and freebies so that they could keep the cash registers ringing well into the next few weeks or even next year.

But this year, the frenzy is set to start much earlier. Prior to the main Singles' Day event, the shopping festival, started by e-commerce giant Alibaba Group Holding Ltd in 2009, would be a star-spangled extravaganza set to rival the Spring Festival Gala on China Central Television, one of the most-watched television programs in the world with 690 million viewers in 2015.

Po Tian, who is in charge of marketing at Alibaba's Tmall business-to-customer platform, said the company's gala would have a digital twist and provide an experience of "what you see is what you get".

"Anything you see on broadcast, whether the clothes worn by celebrities or the items used in performance, you can get the related information on your smartphone," he said.

According to Alibaba, viewers can watch the gala at 8:30 pm on Tuesday, on television, tablets and mobile phones. Moreover, they can also win coupons and discounts on items by shaking their smartphones during the broadcast.

The new model of this kind of "from TV to online" gala has quickly caught on in China's hyper-competitive e-commerce industry. JD.com Inc, Alibaba's biggest rival in e-commerce, also held a gala to lure customers before Nov 11.

The Beijing-based company said it would offer e-coupons worth 3 billion yuan ($472 million) to smartphone shakers during the broadcast on Tuesday.

Adam Xu, partner with Strategy& Ltd, said Nov 11 has become a big volume-driven sales season for brands that are not profitable to drum up sales.

"The impact on 'eyeballs' is much more important for brands," he said, adding there is no better way to attract "eyeballs" than hosting a gala.

No doubt, the annual shopping event has been getting louder, bigger and more crowded than ever before with the participation of merchants from both online and offline channels, buyers from both in and out of China. Last year, Alibaba generated $9.3 billion in gross merchandise volume.

However, Nicholas Kontopoulos, global head of fast-growth markets & marketing innovation at SAP hybris, a Switzerland-based e-commerce company, said to survive and thrive in today's era of "digi-tail" means taking advantage of technology to create something that consumers can connect with. Alibaba has done so by creating this gala event, he said.

"Customers have become more digitally connected, socially networked and better informed than before; and this transformation has enabled customers to access product information in the comforts of their homes, on mobile phones and tablets. Thus, businesses need to figure out a way to keep them engaged and entertained beyond the stores-what better way to reach out to potential customers while they are watching TV," he said.

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 国产日韩精品一区在线不卡 | 亚洲网站www | 日韩看片 | 国产不卡在线观看视频 | 牲欧美 | 欧美xxxx性xxxxx高清视频 | 久久久久久国产精品免费免费 | 久久久久久久免费 | 欧美一级片免费看 | 国产成人精品亚洲777图片 | 色天使影院 | 欧美69精品国产成人 | 亚洲精品综合一区二区三区在线 | 国产伦精品一区二区三区无广告 | 日本精品三级 | a级片在线 | 国产三级国产精品国产普男人 | 女人把腿劈开让男人桶的网站 | 久久不见久久见免费影院www日本 | 一本色综合 | 一级一级一片在线观看 | 久久www免费人成_看片高清 | 国产三级a| 亚洲欧美一区二区三区在线观看 | 亚洲第五色综合网啪啪 | 久久精品亚洲乱码伦伦中文 | 真正全免费视频a毛片 | 欧美黄a | 亚洲加勒比久久88色综合一区 | 中文字幕亚洲精品第一区 | 精品久久久久久久九九九精品 | 成人午夜免费视频 | 国产一区在线播放 | 乱人伦中文视频在线 | 手机免费在线看毛片 | 国产毛片一区 | 欧美精品v欧洲精品 | 国产3级在线观看 | 精品国产成人a区在线观看 精品国产成人a在线观看 | 黄色毛片三级 | 久久久精品国产 |