www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

USEUROPEAFRICAASIA 中文雙語Fran?ais
Business
Home / Business / Technology

Smartphone firm rockets into the US

By Shen Jingting | China Daily | Updated: 2013-10-15 08:43

ZTE is launching a charm offensive in a tough market, in a major bid to promote its brand among American consumers, reports Shen Jingting from Houston

Smartphone firm rockets into the US

 A model displays a ZTE smartphone in Taipei on Saturday. ZTE has signed a partnership to become the official smartphone supplier of NBA team Houston Rockets, which are playing preseason games in Taipei. Zeng Peng / Xinhua

Few Chinese companies have managed so far to gain a footprint in the huge and profitable United States market. But more Chinese firms are trying to establish a presence there, especially smartphone makers such as ZTE Corp.

On Oct 5, in the Toyota Center, in downtown Houston, Texas, Cheng Lixin, the chairman and chief executive officer of ZTE USA Inc, looked a little bit nervous. A big fan of the NBA, Cheng was about to watch a preseason game featuring the Houston Rockets and the New Orleans Pelicans.

Cheng tried to keep calm by taking deep breaths. However, it was not only the game that was making him nervous. There was something much more important at stake. That night, he would make an important announcement to the thousands of people present at the venue and to many more outside the Toyota Center.

For the first time ever, ZTE was taking a bold move to market itself in the US market by using an NBA team's appeal. In the past several months, Cheng and his team had held frequent meetings with the management of the Houston Rockets to forge an alliance to boost ZTE's profile in the US smartphone market.

"This is the biggest overseas investment ZTE has made so far," Cheng told China Daily in an interview before that preseason game.

And the timing could not be better, since the Rockets' newly added Dwight Howard is playing this season together with James Harden, Jeremy Lin and others, making for a formidable team.

Many reasons made ZTE choose the Houston Rockets, Cheng said. Among them is the fact that Houston is one of the five biggest markets for ZTE in the US. The city can help ZTE conquer the country's smartphone market, which is now dominated by Samsung Electronics Co Ltd and Apple Inc.

"The Houston Rockets boast 350 million fans worldwide, and the team's popularity can also lift ZTE's branding in the United States," Cheng said.

That positive influence may even stretch to China, as well as to many markets in emerging countries, such as Indonesia and the Philippines, where a large percentage of young people are Rockets fans.

Previous 1 2 3 4 Next

Most Viewed in 24 Hours
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
主站蜘蛛池模板: yy毛片| 中国a级淫片免费播放 | 久久99久久精品免费思思 | 欧美精品videos | 成人二区 | 国内精品视频成人一区二区 | 亚洲成人影院在线观看 | 高清国产在线观看 | 欧美一级片免费看 | 亚洲欧美视频一区二区 | 欧美一级纶理片免费 | 国产精品久久久久国产精品三级 | 国产精品私人玩物在线观看 | 成人国产三级在线播放 | 国产精品亚洲一区二区三区久久 | 欧美一级aa天码毛片 | 国产一级一片免费播放刺激 | 欧美精品99久久久久久人 | 午夜视频久久 | 成人a网站 | 国产精品国色综合久久 | 国产伦精品一区二区三区精品 | 亚洲性在线 | 国产毛片网站 | 美女视频黄的免费看网站 | 久久久久国产精品免费免费 | 国产美女主播一级成人毛片 | 手机在线看片国产日韩生活片 | 亚洲成a人在线播放www | 国产精自产拍久久久久久 | 亚洲欧美综合久久 | 成人国产在线视频在线观看 | 亚洲欧美日韩精品久久亚洲区 | 可以看毛片的网站 | 日本特黄特色高清免费视频 | 亚洲人成日本在线观看 | 99精品国产高清一区二区三区香蕉 | 男女配种猛烈免费视频 | 精品国产一区二区三区四区vr | 国产精品色内内在线播放 | 免费的成人a视频在线观看 免费的毛片 |