www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Free-to-play gaming may be a big challenge

By Cecily Liu (China Daily) Updated: 2014-10-13 07:28

Free-to-play gaming may be a big challenge

Games testing equipment at Eutechnyx' UK office. [Provided to China Daily]

Chinese links put Eutechnyx and its customers in the driving seat

The challenge of piracy and the prevalence of free-to-play gaming in China may seem a great barrier for many foreign companies to even attempt entering the market, but for Eutechnyx, a company in Gateshead, northeast England, it was a catalyst to design new approaches and revolutionize its group business model.

Eutechnyx, founded 27 years ago, is a computer and video games developer that specializes in racing games, the most widely known being Auto Club Revolution and NASCAR (National Association for Stock Car Racing).

"When we first went to China we were focused mostly on console games, which sell for about $60 each," says CEO Darren Jobling. "We saw that China was pioneering free-to-play and that our old business model wasn't relevant there.

"We saw the potential of free-to-play both in China and in the rest of the world. We invested in China and in building a new business model that we are now using internationally."

Whereas console games are sold retail, free-to-play games allow about 90 percent of customers to play free of charge. The rest are the cash-rich, time-poor willing to pay a lot to skip a game's lower levels to play at the higher levels.

The shift in the Eutechnyx business model is one way in which Jobling's team demonstrated great flexibility in expanding into the Chinese market. Establishing a Chengdu design studio is another.

In 2007, Executive Chairman Brian Jobling took part in a UK government delegation trip to explore opportunities in China and met representatives of the Chinese game developer CP Soft.

"We had a good discussion and liked what each other did," Jobling says, adding that he expressed an interest to work with CP Soft before returning to England, although without putting a timeline on it.

A month after returning, CP Soft contacted him. "They said they had created a studio for us in Chengdu, and recruited the right talent to participate. They asked us to go and take a look."

Jobling was happy with what he saw, and two months later Eutechnyx and CP Soft set up a joint venture company in Chengdu, Eutechnyx being the majority shareholder.

The work force has now grown to more than 30 employees, who specialize in graphical 3D modeling for vehicles and environment. Their work complements the work of Eutechnyx's UK team, which has more than 70 people working on game development and graphic design.

The spread of workers across the two locations also means coordination between the two teams allows jobs to be worked on around the clock and finished more quickly.

Jobling says he is impressed by the level of talent in China's graphical 3D modeling industry for computer games.

Free-to-play gaming may be a big challenge

Free-to-play gaming may be a big challenge

Sony to join the game with PS4 consoles Unusual goods sold by vending machines

Previous Page 1 2 Next Page

Hot Topics

Editor's Picks
...
...
主站蜘蛛池模板: 999国内精品永久免费视频 | 午夜一级影院 | 久久一二 | 欧美综合成人网 | 久久久黄色片 | 国产成人亚洲日本精品 | 美国一级毛片视频 | 尹人香蕉久久99天天拍 | 免费区欧美一级毛片精品 | 五月天激激婷婷大综合蜜芽 | 欧美成人免费全部观看天天性色 | 国产精品漂亮美女在线观看 | 99免费在线观看 | 国产国产成人精品久久 | 一级片免费观看视频 | 国产亚洲精品aaa大片 | 国产91久久最新观看地址 | 在线观看国产欧美 | 在线视频一区二区三区三区不卡 | 亚洲国产欧美在线人成精品一区二区 | 日韩天天摸天天澡天天爽视频 | 国产精品吹潮在线播放 | 欧美一级特黄刺激爽大片 | 国内自拍第100页 | 九九国产精品视频 | 国产精品日韩欧美一区二区三区 | 国产91精品露脸国语对白 | 亚洲www.| 国产一级片网址 | 亚洲综合一区二区三区 | 毛片免费观看久久欧美 | 精品99久久| 一级特黄一欧美俄罗斯毛片 | 日本暖暖视频在线播放 | 国产欧美va欧美va香蕉在线 | 全午夜免费一级毛片 | 久久精品一区二区影院 | 中文字幕精品一区二区三区视频 | 又刺激又黄的一级毛片 | 亚洲精品一区二区久久这里 | 国产欧美日韩综合精品一区二区三区 |