www射-国产免费一级-欧美福利-亚洲成人福利-成人一区在线观看-亚州成人

US EUROPE AFRICA ASIA 中文
Business / Technology

Sports-themed apps cash in on people's desire to keep fit

By Ma Si (China Daily) Updated: 2016-01-21 07:57

Sports-themed apps cash in on people's desire to keep fit

The Codoon app shows the distance its user has walked in 76.4 hours. [Photo/Provided to China Daily]

Xiao Liang, a 28-year-old engineer, celebrated the New Year by competing in a marathon. Well, sort of. Instead of flying to Xiamen, an eastern port city in Fujian province where the event was held, he attended the marathon's "online version" in Beijing, by making use of Codoon, an app for hand-held devices.

Wearing a smartwatch equipped with Codoon, Xiao started running at the same time as the runners in Xiamen. Codoon kept track of his running route and time using GPS technology.

"The app obviated the need for me to travel to Xiamen and offers a cost-efficient way to access marathon events," he said.

When he reached the finish line, so to speak, the preset app reported the results to the event's authorized online organizing committee, which later awarded him a medal. "Though the medal is not the same one offered to offline runners, it is also of considerable meaning," he said.

Xiao was one of 120,000 registered runners who had planned to used Codoon to attend the "online version" of Xiamen marathon on Jan 2.

Running is in, and the latest fashion is sweeping China. According to data from the Chinese Athletics Association, more than 80 new marathon competitions have registered in 2015, taking their total number to more than 130 from 51 in 2014.

This has spawned a wealth of mobile apps like Codoon, which are scrambling to tap into people's desire to stay fit and healthy.

A quick search for yundong, Chinese for sports, yields links to more than 4,700 apps on Apple Inc's app store. "The past year has seen an explosion of sports-themed apps, partly stimulated by the government's policy," said Guo Yang, an analyst at Beijing-based Internet consultancy Analysys International.

He was referring to the document released in December 2014 by the State Council, China's cabinet, calling for more rapid development of the sports industry in China. "Since then, both startups and Internet giants are making inroads into the sports sector," Guo said.

Currently, sports-themed apps cover a wide range of niches. Apps like Codoon facilitate running, while online sites help users to book badminton courts. Then there are apps that offer slimming and bodybuilding courses. And, of course, apps for sports-based social networking too.

But, these apps are used less frequently than expected, according to a report by Chengdu-based Big Data Research Center.

In August, running apps ledongli.cn and Codoon, and slimming app ss.xikang.com, emerged the top three among sports apps. Yet, they have only 2.2 million, 1.6 million and 1.5 million regular users per month, respectively, it said.

"These apps offer services that are too similar and basic to differentiate themselves from each other," Guo at Analysys International said. "More value-added and diversified services are needed to cash in on the exercise boom in China."

Hot Topics

Editor's Picks
...
主站蜘蛛池模板: 亚洲久久网站 | 国产精品单位女同事在线 | 亚洲成人手机在线观看 | 自拍国内 | 亚洲 欧美 激情 另类 校园 | 久草在线视频网 | 最近中文字幕在线 | 中文 | 欧美5g影院天天爽天天看 | 亚洲国产片在线观看 | 亚洲高清在线观看视频 | 国产成人无精品久久久久国语 | 一区二区三区免费视频播放器 | 国产3级在线观看 | 91网在线| 美国一级片免费看 | 日韩久久精品 | 国产精品久久久久久久久久久搜索 | 日本成a人伦片 | 国产自产在线 | 91亚洲成人 | 99久久99热精品免费观看国产 | 亚洲综合在线另类色区奇米 | 欧美在线观看高清一二三区 | 国产一级毛片网站 | 一区二区视频在线 | 亚洲天堂男人网 | 中文字幕成人 | 成人免费大片黄在线观看com | 国产一区亚洲欧美成人 | 亚洲欧洲一级 | 欧美精品束缚一区二区三区 | 亚洲国产夜色在线观看 | 精品欧美高清一区二区免费 | 亚洲国产精品日韩在线 | 亚洲视频在线视频 | 国产成人成人一区二区 | 国内精品一区二区在线观看 | 一机毛片| 欧美视频久久 | xo欧美性另类 | 日本www高清 |